Xerago
About the company
Xerago is a digital impact consulting and service that is adept at solving practical, hard-to-solve marketing problems using a combination of marketing communication, marketing analytics and marketing technologies. Xerago’s solutions span the entire marketing spectrum • Make your digital presence cohesive • Acquire new-to-brand customers • Engage and grow value from existing customers • Analyze, report, & predict customer behaviors and • Manage MarTech stack Xerago visualizes modern marketing as a continuous campaign engine. Because distracted and attention deficit audiences have to be reached and influenced through high-frequency marketing programs. Xerago has a mature delivery system to handle this. We go from plan to production at full throttle. 🅞🅤🅡 🅖🅛🅞🅡🅨 🅦🅐🅛🅛 15+ years of rolled-up sleeves and calloused hands. 50+ Global Clients. Mostly Large ones. In 25 countries. Across 5 continents. Multi-Geo. Multi Ethnic. Multi Time Zone. Enterprise Marketing Automation pioneer. 100k+ Campaigns. Now it’s muscle memory. 1B+ Customers Reached. No matter where they are. Or what channels they use. 10M+ Responses. We follow the sun. Offices in 6 cities across the globe. Now opening new frontiers in Metaverse. Clients in: Financial Services | E-Commerce | Retail | Telecom | Automotive | Technology | Hospitality | Preferred partners of the best MarTech in business: Unica. Adobe. Salesforce. Acoustic. SAS. Acquia. Come to Xerago for the competence. Appreciate our results. Stay on for our commitment to your success.
Xerago is a digital impact consulting and service that is adept at solving practical, hard-to-solve marketing problems using a combination of marketing communication, marketing analytics and marketing technologies. Xerago’s solutions span the entire marketing spectrum • Make your digital presence cohesive • Acquire new-to-brand customers • Engage and grow value from existing customers • Analyze, report, & predict customer behaviors and • Manage MarTech stack Xerago visualizes modern marketing as a continuous campaign engine. Because distracted and attention deficit audiences have to be reached and influenced through high-frequency marketing programs. Xerago has a mature delivery system to handle this. We go from plan to production at full throttle. 🅞🅤🅡 🅖🅛🅞🅡🅨 🅦🅐🅛🅛 15+ years of rolled-up sleeves and calloused hands. 50+ Global Clients. Mostly Large ones. In 25 countries. Across 5 continents. Multi-Geo. Multi Ethnic. Multi Time Zone. Enterprise Marketing Automation pioneer. 100k+ Campaigns. Now it’s muscle memory. 1B+ Customers Reached. No matter where they are. Or what channels they use. 10M+ Responses. We follow the sun. Offices in 6 cities across the globe. Now opening new frontiers in Metaverse. Clients in: Financial Services | E-Commerce | Retail | Telecom | Automotive | Technology | Hospitality | Preferred partners of the best MarTech in business: Unica. Adobe. Salesforce. Acoustic. SAS. Acquia. Come to Xerago for the competence. Appreciate our results. Stay on for our commitment to your success.
Xerago is a digital impact consulting and service that is adept at solving practical, hard-to-solve marketing problems using a combination of marketing communication, marketing analytics and marketing technologies. Xerago’s solutions span the entire marketing spectrum • Make your digital presence cohesive • Acquire new-to-brand customers • Engage and grow value from existing customers • Analyze, report, & predict customer behaviors and • Manage MarTech stack Xerago visualizes modern marketing as a continuous campaign engine. Because distracted and attention deficit audiences have to be reached and influenced through high-frequency marketing programs. Xerago has a mature delivery system to handle this. We go from plan to production at full throttle. 🅞🅤🅡 🅖🅛🅞🅡🅨 🅦🅐🅛🅛 15+ years of rolled-up sleeves and calloused hands. 50+ Global Clients. Mostly Large ones. In 25 countries. Across 5 continents. Multi-Geo. Multi Ethnic. Multi Time Zone. Enterprise Marketing Automation pioneer. 100k+ Campaigns. Now it’s muscle memory. 1B+ Customers Reached. No matter where they are. Or what channels they use. 10M+ Responses. We follow the sun. Offices in 6 cities across the globe. Now opening new frontiers in Metaverse. Clients in: Financial Services | E-Commerce | Retail | Telecom | Automotive | Technology | Hospitality | Preferred partners of the best MarTech in business: Unica. Adobe. Salesforce. Acoustic. SAS. Acquia. Come to Xerago for the competence. Appreciate our results. Stay on for our commitment to your success.
Contact Xerago
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Industries
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Celcom's Path to Loyalty through MarTech
Xerago faced a significant challenge with Celcom, aiming to boost sales, enhance customer engagement, improve retention, and foster brand loyalty. The solution? A MarTech overhaul involving the Unica Enterprise Marketing Automation platform and Acoustic integration.Key to success? Data-driven personalization at scale. By incorporating data from 24 sources, Xerago created a unified ecosystem informing strategic decisions. Customized customer journeys for B2B, B2C, and Gamma Sales ensured relevance and meaning in engagements.Real-time tracking and targeted campaigns were pivotal. A responsive system allowed adaptability, while campaigns and journey management ensured timely, relevant interactions. Over a decade, consistent upgrades maintained MarTech’s competitiveness.Results were remarkable: a 37% YoY order value increase, a 2.3X rise in active shoppers, and a 1.6X boost in new shoppers. B2B sales cycle optimization saw a 39% reduction in touchpoints, highlighting efficiency. Overall, the MarTech transformation not only delivered financial success but also improved customer engagement, retention, and brand loyalty.
Doubled the CTR % and Reduction in drop off rates by Visitor Experience optimization
Xerago advised that a metrics-driven “visitor experience optimization” approach was required when it came to portal management functions. A solution that understood performance at a fundamental unit level was needed – one that takes into account, customer actions on the one side and the business’s intent on the other. To this end Xerago proposed the implementation of the Portal Yield Maximization framework.
Getting A Business Out Of The Performance Plateau
A US-based digital wallet e-com payment provider saw a drop in acquisition and the adoption of products. With some sharp segmentation and personalization done by Xerago, things turned around and the business was able to see increases in new customers and ROI.
IBM Campaign Implementation To Increases Marketing Velocity
A rapidly expanding Indian bank wanted to deepen customer relationships, market their growing list of products and services, and increase profitability. Xerago integrated all the disparate data, set up a marketing automation platform and helped the bank run very successful campaigns. In a short span of just 90 days, they could see a huge difference.
Reviews ( 3 )
Overall rating
4.67
3 Reviews
Expertise
Accuracy of Cost Estimates
Value for Money
Communication
Accuracy of Timeline
Revamping Bank's Online Presence through Email, Web Design, and Content Management
Published: August 5, 2021
The Project
Search Engine Optimization
Completed
Sep 2019 - Jul 2021
Anonymous
SVP Digital Sales & Marketing
Financial services
50 - 249 employees
Overall rating
4
Expertise
4Accuracy of Cost Estimates
5Communication & Responsiveness
4Accuracy of Timeline
4Value for Money
5Willingness to Refer
Summary
Overall, working with Xerago was a positive experience. Their expertise in email and web design, along with their commitment to understanding our unique working style, made them a valuable partner in enhancing our online presence for the Bank.
Project Description
Engaging Xerago for our long-term partnership was a strategic decision that paid off. Their dedicated team of 6-10 employees successfully developed and designed email content blocks and templates with dynamic data personalization and integration with our content management system.
Pros
The team at Xerago demonstrated a deep understanding of our needs and delivered high-quality, scalable products that met our requirements. Their flexibility in dealing with our demanding conditions was impressive, and their long-standing relationship with our company proved valuable in anticipating and solving potential roadblocks.
Cons
While the more junior team members were strong technically, a stronger understanding of business dynamics would have been beneficial. Additionally, clearer communication for complex requests could have improved the overall process.
Switched from another provider?
yes
Considered other providers?
yes
Innovative Solutions for Financial Services Content and Projects
Published: June 21, 2020
The Project
Content Marketing
Completed
Feb 2020 - Jun 2020
Anonymous
Executive
Financial services
50 - 249 employees
Overall rating
5
Expertise
5Accuracy of Cost Estimates
5Communication & Responsiveness
5Accuracy of Timeline
5Value for Money
5Willingness to Refer
Summary
Overall, my engagement with Xerago was successful and I highly recommend their services.
Project Description
I discovered Xerago through a thorough sourcing process. Their team, consisting of over 100 members, provided content deployment and project management services that exceeded our expectations.
Pros
I was impressed by Xerago’s customer-centric approach, bespoke solutions, and expertise. Their responsiveness and on-time delivery were exceptional.
Cons
I did not encounter any areas for improvement or things that Xerago could have done differently.
Switched from another provider?
yes
Considered other providers?
yes
Innovative Cloud Solutions for Financial Technology
Published: January 5, 2014
The Project
Cloud Consulting & SI
Completed
May 2013 - Dec 2013
Anonymous
Manager
Financial services
50 - 249 employees
Overall rating
5
Expertise
5Accuracy of Cost Estimates
5Communication & Responsiveness
5Accuracy of Timeline
5Value for Money
5Willingness to Refer
Summary
Xerago delivered our cloud consulting project on time and met our expectations. Their availability, technical expertise, and effective communication were key to the success of the project, making them a valuable partner for our fintech company.
Project Description
I discovered Xerago through a trusted referral and was impressed by their high ratings, affordable pricing, and strong cultural fit. They were engaged to migrate our critical marketing websites from an outdated data center to a modern cloud infrastructure, ensuring seamless functionality and compliance with company policies.
Pros
Xerago’s technical expertise and prompt communication stood out during our project. Their team members were responsive, experienced, and efficient in resolving issues independently. The quality of their services exceeded our expectations, providing great value for cost.
Cons
There were no areas for improvement identified during our collaboration with Xerago.
Switched from another provider?
yes
Considered other providers?
yes
Area served
Media
No Media yet
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