Xerago faced a significant challenge with Celcom, aiming to boost sales, enhance customer engagement, improve retention, and foster brand loyalty. The solution? A MarTech overhaul involving the Unica Enterprise Marketing Automation platform and Acoustic integration.Key to success? Data-driven personalization at scale. By incorporating data from 24 sources, Xerago created a unified ecosystem informing strategic decisions. Customized customer journeys for B2B, B2C, and Gamma Sales ensured relevance and meaning in engagements.Real-time tracking and targeted campaigns were pivotal. A responsive system allowed adaptability, while campaigns and journey management ensured timely, relevant interactions. Over a decade, consistent upgrades maintained MarTech’s competitiveness.Results were remarkable: a 37% YoY order value increase, a 2.3X rise in active shoppers, and a 1.6X boost in new shoppers. B2B sales cycle optimization saw a 39% reduction in touchpoints, highlighting efficiency. Overall, the MarTech transformation not only delivered financial success but also improved customer engagement, retention, and brand loyalty.

Xerago advised that a metrics-driven “visitor experience optimization” approach was required when it came to portal management functions. A solution that understood performance at a fundamental unit level was needed – one that takes into account, customer actions on the one side and the business’s intent on the other. To this end Xerago proposed the implementation of the Portal Yield Maximization framework.

A US-based digital wallet e-com payment provider saw a drop in acquisition and the adoption of products. With some sharp segmentation and personalization done by Xerago, things turned around and the business was able to see increases in new customers and ROI.