Wonsupona (once-upon-a) is a strategic brand naming and storytelling agency that transforms businesses into brands people love. Wonsupona is known for strategic storytelling, a collaborative process that involves research and creativity to innovate brand language that inspires and engages. Our aim is to bring your brand to life beyond expectation, thrilling you with creativity that generates action. We are particularly passionate about supporting conscious brands that aim to change the world. Clients include Adobe, Canyon Ranch Health Resorts, Caption Health, Course Hero, Earth Friendly Products, EliteHRV, IBM, Microsoft, Monster.com, Nextracker, Omere Longevity Institute, Perfect Image, Ricola, Singularity University, Smashcast, and Waysia, among many others. Key services include naming, brand narrative, brand storytelling, brand strategy, brand platforms, messaging guidelines, and voice and tone guidelines. Wonsupona is based in Denver.
Wonsupona (once-upon-a) is a strategic brand naming and storytelling agency that transforms businesses into brands people love. Wonsupona is known for strategic storytelling, a collaborative process that involves research and creativity to innovate brand language that inspires and engages. Our aim is to bring your brand to life beyond expectation, thrilling you with creativity that generates action. We are particularly passionate about supporting conscious brands that aim to change the world. Clients include Adobe, Canyon Ranch Health Resorts, Caption Health, Course Hero, Earth Friendly Products, EliteHRV, IBM, Microsoft, Monster.com, Nextracker, Omere Longevity Institute, Perfect Image, Ricola, Singularity University, Smashcast, and Waysia, among many others. Key services include naming, brand narrative, brand storytelling, brand strategy, brand platforms, messaging guidelines, and voice and tone guidelines. Wonsupona is based in Denver.
Wonsupona (once-upon-a) is a strategic brand naming and storytelling agency that transforms businesses into brands people love. Wonsupona is known for strategic storytelling, a collaborative process that involves research and creativity to innovate brand language that inspires and engages. Our aim is to bring your brand to life beyond expectation, thrilling you with creativity that generates action. We are particularly passionate about supporting conscious brands that aim to change the world. Clients include Adobe, Canyon Ranch Health Resorts, Caption Health, Course Hero, Earth Friendly Products, EliteHRV, IBM, Microsoft, Monster.com, Nextracker, Omere Longevity Institute, Perfect Image, Ricola, Singularity University, Smashcast, and Waysia, among many others. Key services include naming, brand narrative, brand storytelling, brand strategy, brand platforms, messaging guidelines, and voice and tone guidelines. Wonsupona is based in Denver.
As one of the top heart rate variability apps on the market, Elite HRV had a lot going for them. But as wearables continue to rise along with competitors like Whoop and Oura Ring taking lead (not to mention behemoths Apple, Amazon and Google), Elite HRV recognized the need to differentiate in a way that was meaningful to customers. After performing stakeholder interviews and an industry analysis and brand audit, we helped them dive deep into developing a unique position they could own while remaining true to their brand heritage. The outcome was a one-page brand positioning document, complete with a brand essence, brand positioning statement, brand values, key brand messages and unique brand personality traits that they could refer to moving forward to build out their brand in a unique way.
With a 97% employment rate in the US, Monster.com had a problem: people weren’t looking for employment. Wonsupona helped them craft a new story, expanding their roots from a “job board” to a global provider of a full array of job seeking, career management, recruitment and talent management products and services. The new brand story was launched during an internal brand event and externally on their website and in marketing materials.
Great companies are born to answer big questions. For Course Hero, it was: How can we help college students achieve their education goals? Armed with desk research, stakeholder interviews and workshops, we crafted a new brand strategy for the educational leader, as well as voice and tone guidelines, messaging examples and insights to really bring the new brand direction to life.
Singularity University is a global learning and innovation community using exponential technologies to tackle the world’s biggest challenges and build a better future for all. We’ve brought SU’s brand narrative “Exponential” to life in many ways throughout the years. It took the form of creating names and high-level messaging for an iLab workshop, crafting product brochures, developing corporate emails and even innovating their brand manifesto.
Overall rating
23 Reviews
Expertise
Accuracy of Cost Estimates
Value for Money
Communication
Accuracy of Timeline
The Project
Market Research
Completed
Apr 2022 - Oct 2023
25000-50000 USD
Owner
Confidential
2 - 9 employees
Overall rating
Expertise
5Accuracy of Cost Estimates
4Communication & Responsiveness
5Accuracy of Timeline
5Value for Money
4Willingness to Refer
Summary
Working with Wonsupona was a transformative experience for our business. Their personalized marketing strategies and dedication to our success resulted in tangible results, showcasing their efficiency and expertise in the field.
Project Description
In our collaboration, Wonsupona delved deep into understanding our goals and target audience, crafting a comprehensive marketing plan that encompassed our vision and customer preferences. Their approach was all-encompassing, resulting in a successful end product.
Pros
Wonsupona’s patience, efficiency, and industry expertise were evident throughout our partnership. They effectively increased our online visibility, driving traffic to our website and social media platforms. Their ability to enhance our ideas and provide valuable direction was commendable.
Cons
As a small business owner, I appreciated Wonsupona’s patience and understanding. However, there were no specific areas of improvement that stood out during our collaboration. Overall, I was satisfied with their professionalism and services.
Switched from another provider?
yes
Considered other providers?
yes
The Project
Branding
Completed
Oct 2022 - Sep 2023
25000-50000 USD
Founder
Business services
2 - 9 employees
Overall rating
Expertise
5Accuracy of Cost Estimates
5Communication & Responsiveness
5Accuracy of Timeline
5Value for Money
5Willingness to Refer
Summary
Working with Wonsupona, especially with Molly, has been a game-changer for our branding and naming strategies. Their innovative approach, coupled with their exceptional speed and quality, make them the top choice for anyone in need of branding and naming solutions.
Project Description
My partnership with Molly Davis from Wonsupona has been instrumental in elevating our brand strategies and naming approaches. Molly has played a key role in supporting us with a wide range of services including brand strategy, naming, research, content creation, design thinking, and storytelling. The collaboration with Molly and her team has truly transformed our approach to branding and naming.
Pros
Their speed, creativity, and the abundance of naming options provided are truly remarkable. Molly’s expertise and dedication shine through in every project, making them the ultimate go-to partner for all branding and naming needs.
Cons
It’s hard to find any areas for improvement, but if I had to nitpick, I would say Molly should consider cloning herself to keep up with the demand for her exceptional services.
Switched from another provider?
yes
Considered other providers?
yes
The Project
Branding
Completed
Jul 2022 - Jun 2023
25000-50000 USD
CEO
Advertising & marketing
10 - 49 employees
Overall rating
Expertise
5Accuracy of Cost Estimates
5Communication & Responsiveness
5Accuracy of Timeline
5Value for Money
5Willingness to Refer
Summary
Working with Wonsupona has been a game-changer for our digital marketing startup in the social impact space. Their dedication to quality and impact shines through in every aspect of our branding process.
Project Description
I connected with Wonsupona through a personal recommendation to handle all aspects of our branding, storytelling, and copy. They have been instrumental in managing our brand communication and messaging.
Pros
Wonsupona’s efficient workflow and attention to detail have been invaluable in defining our brand identity and messaging. Molly’s care and impact on our business are truly impressive.
Cons
While not currently within our project scope, having more of Wonsupona’s time for daily marketing needs would be beneficial.
Switched from another provider?
yes
Considered other providers?
yes
The Project
Branding
Completed
Nov 2021 - Jun 2023
25000-50000 USD
CEO
Confidential
2 - 9 employees
Overall rating
Expertise
5Accuracy of Cost Estimates
5Communication & Responsiveness
5Accuracy of Timeline
4Value for Money
5Willingness to Refer
Summary
Working with Wonsupona was a game-changer for our organizational development consultancy. Their expertise in creating sales and marketing assets significantly contributed to our growth and success.
Project Description
I discovered Wonsupona through an online search and decided to work with them because their company values aligned with ours. Their team of one employee created impactful marketing and sales materials that truly represented our brand and connected with our clients. They were instrumental in helping us tell our organization’s story and attract new buyers.
Pros
Wonsupona’s work was instrumental in helping us acquire new customers and strengthen relationships. They were responsive, detail-oriented, and always delivered on time. Their ability to listen to our requests and accurately apply them was truly impressive.
Cons
There were no areas for improvement or anything Wonsupona could have done differently. We were very satisfied with their work.
Switched from another provider?
yes
Considered other providers?
yes
Headquarter
Denver, 5925 Beeler street
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Enterprise Solutions & Ecommerce Apps
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