As one of the top heart rate variability apps on the market, Elite HRV had a lot going for them. But as wearables continue to rise along with competitors like Whoop and Oura Ring taking lead (not to mention behemoths Apple, Amazon and Google), Elite HRV recognized the need to differentiate in a way that was meaningful to customers. After performing stakeholder interviews and an industry analysis and brand audit, we helped them dive deep into developing a unique position they could own while remaining true to their brand heritage. The outcome was a one-page brand positioning document, complete with a brand essence, brand positioning statement, brand values, key brand messages and unique brand personality traits that they could refer to moving forward to build out their brand in a unique way.

With a 97% employment rate in the US, Monster.com had a problem: people weren’t looking for employment. Wonsupona helped them craft a new story, expanding their roots from a “job board” to a global provider of a full array of job seeking, career management, recruitment and talent management products and services. The new brand story was launched during an internal brand event and externally on their website and in marketing materials.

Singularity University is a global learning and innovation community using exponential technologies to tackle the world’s biggest challenges and build a better future for all. We’ve brought SU’s brand narrative “Exponential” to life in many ways throughout the years. It took the form of creating names and high-level messaging for an iLab workshop, crafting product brochures, developing corporate emails and even innovating their brand manifesto.