Webernetic Family

Introduction:Pa-rus, a warehouse consulting company, draws inspiration from the analogy of navigating a ship to optimize their clients’ routes efficiently. This concept guided the future design of their website.Challenges:Initially using Bitrix 24, the client needed a more professional website as their business expanded. Challenges included:Presenting clear and concise company information.Transforming the website’s design to build trust.Solution:To address these challenges, we took the following steps:Website Analysis:Identified strengths: Focus on numbers and slogans.Identified weaknesses: Overuse of bright, non-business colors, excessive text, and repetitive backgrounds.Market Research:Studied competitors to understand design trends.Mood Boards:Created visuals to convey design concepts.Brand Identity Enhancement:Maintained blue as the primary color, adjusted for seriousness.Introduced subtle images and icons, avoiding distractions.Text Presentation Improvement:Used a thinner font and improved text contrast.Simplified Navigation:Restructured the site with a concise menu in the header.Enhanced contact information visibility for increased conversions.Responsive Design:Ensured optimal user experience on all devices.Impact:Our service had a significant impact on Pa-rus:The redesigned website conveyed expertise and trustworthiness.Improved navigation led to increased conversions.The modern design attracted more visitors and potential clients.

Lukoil — Russian oil giant, branches are represented in 30 countries.We offer a design conception, which highlights the power and technology of the company. We focus on the simplicity of Website use. In this way, we got rid of unnecessary elements that increase the cognitive load on the user.Further made easy navigation so that the site visitor does not run his eyes from the number of tabs. For this reason, we made an emphasis on providing necessary information for investors and potential clients and showed an approach to leading their own business and client oriental. We made access to convenient viewing of the company’s shares and its news.And finally, we aimed to show the aesthetics of movement, technology and the power of corporate identity colors.

Legal services companyTask: to improve the company’s online presence, increase website visits, generate more leads, and create a positive image of the company on the internet.What we did: We began by developing a user-friendly landing page and website for the company, ensuring that it was responsive, fast, and visually appealing. We then implemented SEO strategies to improve the website’s visibility and increase traffic. This included keyword research, on-page optimization, link building, and content creation.In addition to SEO, we also provided PPC services to drive more traffic to the website and generate more leads. We set up Google Ads campaigns that targeted the right audience, optimized them for maximum performance, and monitored them closely to ensure they delivered results. We also provided general marketing services to improve the company’s brand awareness and reputation on the internet.Results: the client’s website’s visibility grew to 76% based on the semantic core that we developed. The number of requests received by the company significantly increased, and they were able to overcome the challenges they faced.

Goal: redesign the Panasonic Online Store Website.What attracts customers to this brand? Style, lightness and grace. This is what we wanted to convey in our redesign concept through a bright but restrained combination of colors, modern block layout, and simplicity of user interaction with the site.In everything, we relied on the main criterion of good e-commerce - convenience.