Design | Warehouse consulting
By Webernetic Family
Client
Warehouse consulting
Project Description
Introduction:Pa-rus, a warehouse consulting company, draws inspiration from the analogy of navigating a ship to optimize their clients’ routes efficiently. This concept guided the future design of their website.Challenges:Initially using Bitrix 24, the client needed a more professional website as their business expanded. Challenges included:Presenting clear and concise company information.Transforming the website’s design to build trust.Solution:To address these challenges, we took the following steps:Website Analysis:Identified strengths: Focus on numbers and slogans.Identified weaknesses: Overuse of bright, non-business colors, excessive text, and repetitive backgrounds.Market Research:Studied competitors to understand design trends.Mood Boards:Created visuals to convey design concepts.Brand Identity Enhancement:Maintained blue as the primary color, adjusted for seriousness.Introduced subtle images and icons, avoiding distractions.Text Presentation Improvement:Used a thinner font and improved text contrast.Simplified Navigation:Restructured the site with a concise menu in the header.Enhanced contact information visibility for increased conversions.Responsive Design:Ensured optimal user experience on all devices.Impact:Our service had a significant impact on Pa-rus:The redesigned website conveyed expertise and trustworthiness.Improved navigation led to increased conversions.The modern design attracted more visitors and potential clients.
Introduction:Pa-rus, a warehouse consulting company, draws inspiration from the analogy of navigating a ship to optimize their clients’ routes efficiently. This concept guided the future design of their website.Challenges:Initially using Bitrix 24, the client needed a more professional website as their business expanded. Challenges included:Presenting clear and concise company information.Transforming the website’s design to build trust.Solution:To address these challenges, we took the following steps:Website Analysis:Identified strengths: Focus on numbers and slogans.Identified weaknesses: Overuse of bright, non-business colors, excessive text, and repetitive backgrounds.Market Research:Studied competitors to understand design trends.Mood Boards:Created visuals to convey design concepts.Brand Identity Enhancement:Maintained blue as the primary color, adjusted for seriousness.Introduced subtle images and icons, avoiding distractions.Text Presentation Improvement:Used a thinner font and improved text contrast.Simplified Navigation:Restructured the site with a concise menu in the header.Enhanced contact information visibility for increased conversions.Responsive Design:Ensured optimal user experience on all devices.Impact:Our service had a significant impact on Pa-rus:The redesigned website conveyed expertise and trustworthiness.Improved navigation led to increased conversions.The modern design attracted more visitors and potential clients.
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