We’re a boutique, Austin-based marketing and branding agency with a strong dedication to our clients’ goals. A few brands we’ve helped grow: Magic Dates, The Nail Hub, Hi, Skin, Attain Cosmetics, Serenity Kids, Irvins, Flow Water, Mother in Law’s Kimchi, Vital Farms, and more. Branding services for CPG brands: ~ Brand Development - brand strategy, naming, brand positioning, brand identity, brand personality, brand messaging ~ Brand Application - packaging design, product and lifestyle photography, merch design, social media and email design ~ Creative Direction - brand direction, brand consulting, art direction, innovation Digital Marketing services for CPG brands: ~ Social Media Management: content creation, collabs, community building, influencer, UGC videography, graphic design ~ Social Advertising: campaign set up, ad creation, copy creation, management, optimization & scaling ~ Email Marketing: automation sequences, newsletters, copywriting, design, list building
We’re a boutique, Austin-based marketing and branding agency with a strong dedication to our clients’ goals. A few brands we’ve helped grow: Magic Dates, The Nail Hub, Hi, Skin, Attain Cosmetics, Serenity Kids, Irvins, Flow Water, Mother in Law’s Kimchi, Vital Farms, and more. Branding services for CPG brands: ~ Brand Development - brand strategy, naming, brand positioning, brand identity, brand personality, brand messaging ~ Brand Application - packaging design, product and lifestyle photography, merch design, social media and email design ~ Creative Direction - brand direction, brand consulting, art direction, innovation Digital Marketing services for CPG brands: ~ Social Media Management: content creation, collabs, community building, influencer, UGC videography, graphic design ~ Social Advertising: campaign set up, ad creation, copy creation, management, optimization & scaling ~ Email Marketing: automation sequences, newsletters, copywriting, design, list building
We’re a boutique, Austin-based marketing and branding agency with a strong dedication to our clients’ goals. A few brands we’ve helped grow: Magic Dates, The Nail Hub, Hi, Skin, Attain Cosmetics, Serenity Kids, Irvins, Flow Water, Mother in Law’s Kimchi, Vital Farms, and more. Branding services for CPG brands: ~ Brand Development - brand strategy, naming, brand positioning, brand identity, brand personality, brand messaging ~ Brand Application - packaging design, product and lifestyle photography, merch design, social media and email design ~ Creative Direction - brand direction, brand consulting, art direction, innovation Digital Marketing services for CPG brands: ~ Social Media Management: content creation, collabs, community building, influencer, UGC videography, graphic design ~ Social Advertising: campaign set up, ad creation, copy creation, management, optimization & scaling ~ Email Marketing: automation sequences, newsletters, copywriting, design, list building
The founders of Attain Cosmetics came to us to build their brand from the ground up. They had created a successful adjacent business but wanted to focus on solving a new pain point for a new set of customers. Once brand identity, web design, and packaging were complete - we started on digital marketing with a focus on social media, email, and social advertising. We were able to reach 300k people during launch within a tight budget and maintained a 10%+ click through rate on emails throughout our term.
Covixyl created a nasal supplement to help block airborne viruses and worked with us to bring their creative marketing dreams to life. We led email marketing, social media, content creation + photo shoots, and an influencer program. Marketing a supplement can be challenging due to the nature of the product and trial period - but we were able to run successful social media and influencer campaigns that increased brand awareness tenfold and allowed us to nurture relationships through the funnel and convert via ads and email. We were able to maintain a 3% placed order rate, 50% email open rate, and 2% Instagram engagement rate.
We were brought onto the MIL team in 2018 and worked with the brand for almost 2 years when they decided to hire a Director of Marketing in-house. We parted ways and then MIL approached us again in 2022 to re-hire us when the in-house role did not work out. Over the course of several years working together we handled social media, social advertising, email marketing, and influencer activations to support retail and new product announcements. We supported the brand generating 87% increased Instagram followers and 105% increased engagement, all while building a strong community of MIL advocates online.
Overall rating
3 Reviews
Expertise
Accuracy of Cost Estimates
Value for Money
Communication
Accuracy of Timeline
The Project
Social Media Marketing
Completed
May 2019 - May 2020
Director of Marketing
Confidential
50 - 249 employees
Overall rating
Expertise
5Accuracy of Cost Estimates
4Communication & Responsiveness
5Accuracy of Timeline
5Value for Money
4Willingness to Refer
Summary
UMAI Marketing’s expertise in social media marketing was invaluable to our snack company. Their proactive approach, attention to detail, and creative strategies helped us achieve tangible results and establish a strong online presence. We highly recommend their services to any company looking to enhance their digital marketing efforts.
Project Description
I discovered UMAI Marketing through a trusted referral and was immediately impressed by their high ratings and great culture fit. They assigned a dedicated team of 2-5 employees to handle our social media management and advertising. Their scope of work included creating and posting original content, managing community interactions, developing a social calendar, and running ad campaigns on Instagram and Facebook to drive website conversions. Their attention to detail and strategic approach aligned perfectly with our brand and ecommerce goals.
Pros
UMAI Marketing’s support significantly boosted our brand presence on social media, increased ecommerce traffic and revenue, and optimized our return customer rate. Their team was highly responsive to our needs, always delivering items on time and providing ample time for feedback. We were impressed by their prompt communication, insightful strategies, and creative approach to our campaigns. Working with a fellow women-led company was also a delightful experience.
Cons
One area for improvement could be providing original video content consistently, as we occasionally received reused/recut content. However, we understood the need to do this based on budget constraints.
Switched from another provider?
yes
Considered other providers?
yes
The Project
Social Media Marketing
Completed
Sep 2016 - Oct 2017
Brand Strategist
Consumer products & services
2 - 9 employees
Overall rating
Expertise
5Accuracy of Cost Estimates
4Communication & Responsiveness
5Accuracy of Timeline
5Value for Money
4Willingness to Refer
Summary
Working with UMAI Marketing has been a valuable partnership for our nut butter puffs company. They have played a crucial role in our digital marketing efforts, delivering impressive results and demonstrating a strong commitment to our success. Their honest and organized approach, coupled with their dedicated team of professionals, has made them an invaluable extension of our own team.
Project Description
I found UMAI Marketing through their engagement on our social media platform. We decided to work with them because their pricing aligned with our budget and their company values resonated with ours. They were results-oriented and truly felt like an extension of our team. They assigned 2-5 employees to our project and provided comprehensive social media management for our Instagram, including content strategy, community management, and content creation. They also handled email and SMS marketing, as well as regular communication and reporting.
Pros
UMAI Marketing has been instrumental in helping us achieve significant growth in our email subscriber list and improve our email open rate. Their team is organized, efficient, and dedicated to our success. They are honest about performance metrics and are always looking for new ways to enhance our marketing efforts. Their staff is composed of skilled professionals who truly understand our brand and feel like an integral part of our team.
Cons
One area for improvement could be for UMAI Marketing to take a more proactive approach in offering solutions based on their expertise, rather than solely reacting to our goals. This could help ensure that we are always working towards the most effective strategies for our brand.
Switched from another provider?
yes
Considered other providers?
yes
The Project
Branding
Completed
Oct 2015 - Jun 2017
President
Consumer products & services
2 - 9 employees
Overall rating
Expertise
5Accuracy of Cost Estimates
5Communication & Responsiveness
5Accuracy of Timeline
5Value for Money
5Willingness to Refer
Summary
UMAI Marketing has truly been a game-changer for our company, providing exceptional branding and sales services that have catapulted our product to success in a remarkably short period of time. Their expertise, efficiency, and collaborative approach have made them an invaluable partner in our journey.
Project Description
I discovered UMAI Marketing through a trusted referral and was immediately drawn to their values and proven excellence. They assigned a dedicated team of 2-5 experts to handle content generation, organic social media marketing, email marketing, influencer management, and overall marketing strategy for our product, Covixyl Nasal Spray.
Pros
UMAI Marketing has been instrumental in helping us build our brand from the ground up to achieving multi-million dollar sales in less than a year. Their efficiency, attention to detail, and ease of collaboration make them a pleasure to work with. I particularly appreciate their perfect blend of soft and technical business skills.
Cons
I have not encountered any areas for improvement or anything UMAI Marketing could have done differently. Their performance has exceeded our expectations in every aspect.
Switched from another provider?
yes
Considered other providers?
yes
Headquarter
Austin, 1116 Eleanor Street
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Enterprise Solutions & Ecommerce Apps
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