The Gray Dot Company
About the company
Strategy + Tech + Data: Delivering impactful outcomes through expertise and data. The Gray Dot Company is an SEO, data, and digital market intelligence consulting company helping marketing, product & engineering teams connect the dots between objectives, insights, and execution.
Strategy + Tech + Data: Delivering impactful outcomes through expertise and data. The Gray Dot Company is an SEO, data, and digital market intelligence consulting company helping marketing, product & engineering teams connect the dots between objectives, insights, and execution.
Strategy + Tech + Data: Delivering impactful outcomes through expertise and data. The Gray Dot Company is an SEO, data, and digital market intelligence consulting company helping marketing, product & engineering teams connect the dots between objectives, insights, and execution.
Contact The Gray Dot Company
Services
Industries
Industries
Portfolio
Enterprise SEO Case Study
In early 2017, the team at Cherry Creek Mortgage Company approached The Gray Dot Company to support the rebranding and platform migration of their corporate enterprise website. Their goal was to keep and grow their existing organic traffic numbers through a well-researched, effective SEO strategy.Despite their progress up to this point, their ranking keywords were not connected to a well-defined objective. As a result, the majority of their organic traffic was not converting into sales or other meaningful outcomes. The Gray Dot Company sought to lay a strong foundation for a data-driven strategy and technical SEO plan CCMC could use to laser-focus their goals.Because the project exceeded expectations, CCMC asked for our help to redesign and deploy all of their existing mortgage lending brands as well as over 150 entirely new ones, including Blue Spot Home Loans, Pentrust Mortgage Company, a variety of Loan Officer-specific vanity sites, and more.Since then, we have shifted our focus to ongoing enterprise SEO consulting. Our goal: fulfill their technical, strategic, and content search engine optimization needs at a high level across all subdivisions at scale.Key SEO/Client Concerns:Locality-specific keyword research & targetingOn-domain and cross-domain duplicate content“Thin” content pages in need of optimizingScalable GA tracking and event/conversion trackingOpinionated internal stakeholders who a) want different things to be done in different ways and b) often compete with each other for the same leads rather than bring in their own separate piece of the piePositive coordination & cooperation with CCMC’s large internal marketing strategy & content creation teams - be a partner, not a barrier
Reviews ( 7 )
Overall rating
5
7 Reviews
Expertise
Accuracy of Cost Estimates
Value for Money
Communication
Accuracy of Timeline
Enhancing Educational Platform with Top-notch SEO Services
Published: November 30, 2023
The Project
Search Engine Optimization
Completed
Jun 2022 - Nov 2023
25000-50000 USD
Anonymous
CEO
Education
2 - 9 employees
Overall rating
5
Expertise
5Accuracy of Cost Estimates
5Communication & Responsiveness
5Accuracy of Timeline
5Value for Money
5Willingness to Refer
Summary
Working with The Gray Dot Company has been a seamless and valuable experience, with their dedication and skill enhancing our educational platform’s SEO performance. Their fast, detailed, and thoughtful approach has made them a trusted partner in our ongoing collaboration.
Project Description
Our collaboration with The Gray Dot Company has been instrumental in optimizing our educational platform through comprehensive SEO support. Their team handles all aspects of our SEO needs, from content creation to keyword research efforts, ensuring our platform remains competitive in the online space.
Pros
The support from The Gray Dot Company has been exceptional, providing timely and thorough work that aligns perfectly with our high standards. Their detailed insights and dedication to meeting our specific needs make them a valuable partner for our small company.
Cons
If anything, the speed at which they work can sometimes be overwhelming, but this is a minor issue that does not detract from the overall quality of their services.
Switched from another provider?
yes
Considered other providers?
yes
Ongoing Digital Strategies for Legal Firm
Published: April 8, 2021
The Project
Completed
Oct 2019 - Mar 2021
25000-50000 USD
Anonymous
Vice President
Legal
50 - 249 employees
Overall rating
5
Expertise
5Accuracy of Cost Estimates
5Communication & Responsiveness
5Accuracy of Timeline
5Value for Money
5Willingness to Refer
Summary
The Gray Dot Company’s comprehensive approach to SEO, reputation management, content creation, and PR strategy has significantly benefited our legal firm, demonstrating their exceptional knowledge and precision in the field.
Project Description
Our collaboration with The Gray Dot Company involved implementing cutting-edge digital strategies to enhance the online presence of a legal firm. The scope of their work encompassed a range of innovative solutions tailored to our specific needs.
Pros
The work carried out by The Gray Dot Company was exceptionally effective, exceeding all set objectives. Their team’s professionalism and expertise fostered a productive partnership with our legal services firm.
Cons
No areas for improvement were identified during our collaboration with The Gray Dot Company.
Switched from another provider?
yes
Considered other providers?
yes
Comprehensive Website Analysis for High-End Photo Products Brand
Published: November 11, 2019
The Project
Search Engine Optimization
Completed
Dec 2017 - Oct 2019
25000-50000 USD
Anonymous
Senior Content Marketing Manager
Confidential
50 - 249 employees
Overall rating
5
Expertise
5Accuracy of Cost Estimates
4Communication & Responsiveness
5Accuracy of Timeline
5Value for Money
4Willingness to Refer
Summary
Working with The Gray Dot Company has been a valuable experience. Their personalized approach, responsiveness, and ability to adapt to our specific requirements have been instrumental in driving positive results for our business.
Project Description
After collaborating with the team at The Gray Dot Company, they provided a thorough examination of our website focusing on our specific business needs. They then devised a strategic plan with prioritized recommendations for impactful changes. Their approach was divided into targeted areas to ensure efficient progress.
Pros
The Gray Dot Company’s work has significantly boosted our organic traffic and search rankings, leading to improved visibility and increased website traffic. Their team is highly responsive and consistently meets deadlines. They tailored their expertise to fit our unique business needs, rather than relying on generic best practices.
Cons
At times, The Gray Dot Company suggested tools or strategies that were beyond our current resources or technology capabilities. However, they were open to our feedback and quickly adjusted their recommendations to align with our limitations. It would be beneficial for them to provide more tailored solutions from the start.
Switched from another provider?
yes
Considered other providers?
yes
Enhancing Online Presence with Expert SEO Support
Published: July 18, 2019
The Project
Completed
Sep 2017 - Jul 2019
25000-50000 USD
Anonymous
Digital Strategy
Financial services
50 - 249 employees
Overall rating
5
Expertise
5Accuracy of Cost Estimates
5Communication & Responsiveness
5Accuracy of Timeline
5Value for Money
5Willingness to Refer
Summary
Working with The Gray Dot Company has been a game-changer for our SEO strategy and execution. Their dedication to understanding our goals and creating a comprehensive plan has resulted in significant growth and visibility for our website.
Project Description
Collaboratively discussing SEO issues and digital marketing goals with Tory, we reverse-engineered a schema and content for indexing. Pushing data into branch pages, we focused on creating a deeper template structure to build a national presence.
Pros
Website visibility has substantially increased since partnering with The Gray Dot Company. Their holistic approach and long-term planning efforts have driven growth and provided wide-ranging benefits. Regular communication and strategic brainstorming sessions have been highly effective.
Cons
No areas for improvement identified. We have been extremely satisfied with all the work The Gray Dot Company has done for us so far.
Switched from another provider?
yes
Considered other providers?
yes
Offices
Headquarter
Atlanta, 1870 The Exchange Southeast
Area served
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