In early 2017, the team at Cherry Creek Mortgage Company approached The Gray Dot Company to support the rebranding and platform migration of their corporate enterprise website. Their goal was to keep and grow their existing organic traffic numbers through a well-researched, effective SEO strategy.Despite their progress up to this point, their ranking keywords were not connected to a well-defined objective. As a result, the majority of their organic traffic was not converting into sales or other meaningful outcomes. The Gray Dot Company sought to lay a strong foundation for a data-driven strategy and technical SEO plan CCMC could use to laser-focus their goals.Because the project exceeded expectations, CCMC asked for our help to redesign and deploy all of their existing mortgage lending brands as well as over 150 entirely new ones, including Blue Spot Home Loans, Pentrust Mortgage Company, a variety of Loan Officer-specific vanity sites, and more.Since then, we have shifted our focus to ongoing enterprise SEO consulting. Our goal: fulfill their technical, strategic, and content search engine optimization needs at a high level across all subdivisions at scale.Key SEO/Client Concerns:Locality-specific keyword research & targetingOn-domain and cross-domain duplicate content“Thin” content pages in need of optimizingScalable GA tracking and event/conversion trackingOpinionated internal stakeholders who a) want different things to be done in different ways and b) often compete with each other for the same leads rather than bring in their own separate piece of the piePositive coordination & cooperation with CCMC’s large internal marketing strategy & content creation teams - be a partner, not a barrier