SOL AGENCY

Сonducted a research of the market, competitors and target audience, on the basis of which we identified competitive advantages.Created a full portrait of the target audience, conducted CusDev.Created of a new brand identity (logo, fonts, colors and templates)Well developed сommunication strategy, social media strategyCreated new Instagram  Identified the main channels of promotion: Advertisment on Facebook and Instagram, Bloggers/Influenciers, Reels.Results and Indicators: - Well developed Instagram with loyal audience- 50% have become regular customers and 75% of visits are booked a week before the visit- Organic growth of the customer base - Full customer schedule

Executed full analysis of the brand, market, competitors and segmentation of the target audience (with conclusions and action)Highlighted a clear and distinct brand positioning (Brand archetype, USP, Ton of voice, values)Created of a new brand identity (logo, fonts, colors and templates)Completed Guidebook for Social Media (Insta, FB, Booksy - content plan, sections and headings, moderation)Constructed brand ecosystem including all online and offline channels what leads to simplify customer path in Booksy, Insta, website.Results and Indicators:- Revenue Growth of Qi salon +10% and Qi Cosmetics +40%- Online conversion rate increase +4%- New customers increase rate +7%- Clear message communication of values and USP in online and offline channels what had a positive impact on attracting new customers.- Precise structure for maintaining Social Media and moderation in social networks- Updated brand visual identity that distinguishes it from competitors

Developed new website (frond-end & back-end)Designed and created content for 10 events (posters, creatives, texts)Created of a new brand identity (logo, fonts, colors and templates)Simplified customer journey by optimizing website and advertisingSetting up and implementing advertising (Google Ads, FB & Insta ads) Results and Indicators:- Reduced tickets purchase time by 25% - Increase  new customers by + (humor events) 20%

Developed new fully equipped ticket operator (tech, legal, strategy part)Evaluated full analysis of the market, competitors and segmentation of the target audience (with conclusions and action plan)Created & executed of a strategy for entering the marketHighlighted a clear and distinct brand positioning (USP, Ton of voice, values)Creation of brand & visual identity (logo, fonts, colors and templates) Results:- Well developed website with a convenient service for the organizer and the buyer- Created an application for scanning tickets- Created of a new brand identity (logo, fonts, colors and templates) - Well-developed social networks; advertising on Facebook and Instagram