Сonducted a research of the market, competitors and target audience, on the basis of which we identified competitive advantages.Created a full portrait of the target audience, conducted CusDev.Created of a new brand identity (logo, fonts, colors and templates)Well developed сommunication strategy, social media strategyCreated new Instagram  Identified the main channels of promotion: Advertisment on Facebook and Instagram, Bloggers/Influenciers, Reels.Results and Indicators: - Well developed Instagram with loyal audience- 50% have become regular customers and 75% of visits are booked a week before the visit- Organic growth of the customer base - Full customer schedule

Executed full analysis of the brand, market, competitors and segmentation of the target audience (with conclusions and action)Highlighted a clear and distinct brand positioning (Brand archetype, USP, Ton of voice, values)Created of a new brand identity (logo, fonts, colors and templates)Completed Guidebook for Social Media (Insta, FB, Booksy - content plan, sections and headings, moderation)Constructed brand ecosystem including all online and offline channels what leads to simplify customer path in Booksy, Insta, website.Results and Indicators:- Revenue Growth of Qi salon +10% and Qi Cosmetics +40%- Online conversion rate increase +4%- New customers increase rate +7%- Clear message communication of values and USP in online and offline channels what had a positive impact on attracting new customers.- Precise structure for maintaining Social Media and moderation in social networks- Updated brand visual identity that distinguishes it from competitors

Developed new fully equipped ticket operator (tech, legal, strategy part)Evaluated full analysis of the market, competitors and segmentation of the target audience (with conclusions and action plan)Created & executed of a strategy for entering the marketHighlighted a clear and distinct brand positioning (USP, Ton of voice, values)Creation of brand & visual identity (logo, fonts, colors and templates) Results:- Well developed website with a convenient service for the organizer and the buyer- Created an application for scanning tickets- Created of a new brand identity (logo, fonts, colors and templates) - Well-developed social networks; advertising on Facebook and Instagram