SoftLoft

Project TaskThe main goal was to design a Magento Web Store that aptly showcased Bendon Lingerie’s extensive collection, boasting over 2000 unique lingerie styles. The website was envisioned to have a clear layout, intuitive product filters, and seamless navigation, ensuring that visitors could easily locate their preferred items. Key features, such as rich snippets for reviews/ratings and Google Structured Schema.org Microdata Markup, were integrated to boost search engine optimization. Tech Stack:AWS, Magento EE, MySQL, Elastic Load Balancing, JavaScript, StripeChallenges & Solutions:Handling High Traffic Volumes Efficiently:Challenge: For high-load projects, managing substantial traffic without disruptions or compromising user experience is paramount.Solution: We leveraged Magento Cloud’s scalable infrastructure and a potent load balancer to evenly distribute incoming traffic across several servers, ensuring the website’s consistent performance, even during high traffic periods.Database Scalability and Synchronization:Challenge: Managing large datasets and maintaining their consistency across various instances is a daunting task, especially in cloud settings.Solution: We introduced database sharding and a robust data synchronization mechanism, enabling horizontal database scalability while ensuring swift response times and data consistency.BUSINESS OUTCOME  Enhanced User Experience:Result: The responsive design and intuitive navigation led to a 40% increase in average session duration and a 25% reduction in bounce rate.Optimized Site Performance:Result:Result: Regular performance audits and optimizations resulted in a 50% faster page load time.Seamless Shopping During Peak Times:Result: Efficient traffic management ensured 99.99% uptime even during sales events, handling traffic spikes of up to 400%.Strengthened Security:Result: Zero security breaches or vulnerabilities detected over the year.

Escentials is a famous Asian manufacturer of beauty products, raising fragrance standards by staying relevant to ever-changing lifestyles and preferences of the individual, providing personalized beauty services and finest products from the world over.Industry: beautyTechnologies: Magento, HTML/CSS, JavaScript, Google Maps API, PayPalWebsite: https://www.escentials.com/

The SoftLoft team was brought on board to address a range of ambitious objectives for H&M. Our mandate covered crucial components of the online store, such as catalog management, product handling, order processing, new delivery methods, and payment systems integration.Tech stackHealdess E-Commerce. Backend – Magento Commerce Cloud, PHP (Symfony, Zend Framework, Magento Framework), RabbitMQ, Elasticsearch, ESB. Frontend custom solutionChallenges & Solutions1. Synchronizing Real-Time Inventory Across Multiple ChannelsChallenge: Ensuring accurate, real-time inventory levels across various sales channels.Solution: We integrated the OMS with all sales channels, achieving real-time inventory synchronization. This reduced errors and enhanced customer satisfaction.2. Coordinating Communication Among Various SystemsChallenge: Managing communication and data exchange among disparate systems.Solution: We introduced an Enterprise Service Bus, centralizing communication and ensuring a consistent data flow.3. Integrating Multiple Third-Party Systems and ProvidersChallenge: Handling the complexity of integrating various third-party systems.Solution: A robust middleware layer was implemented to manage different data formats, ensuring seamless system communication.Business OutcomeEnhanced Customer Experience:A 28% increase in user session duration and a 22% rise in page views per session.Streamlined Operations:Automation and integration efforts led to a 35% reduction in manual administrative tasks, resulting in a 28% decrease in operational overheads.Robust Scalability:The platform efficiently managed traffic surges of up to 280% during promotional events and holiday seasons without any service interruptions.Compliance and Security Assurance:Achieved 100% compliance with international data protection regulations and zero incidents of data breaches or security compromises.

Project TasksFor the company to maintain its edge and continue to delight its clientele, the following objectives were clearly laid out: Design Integration: Introducing a fresh, modern design to mirror the company’s evolving brand and products.Enhanced User Experience: Providing customers the liberty to choose their desired fabrics and materials for their furniture pieces.Cloud Integration: Developing a secure site backup system, integrated with the AWS cloud.Site Optimization: Tweaking and fine-tuning the site to ensure faster loading speeds.Bug Fixes: Identifying potential website glitches and addressing them promptly to ensure seamless user experience.Tech StackThe following technology stack was employed to ensure the website is robust, scalable, and provides a smooth experience to its users:Core Development: Magento 2 complemented with PHP.Frontend Technologies: LESS/CSS/HTML and Knockout.Js to ensure a responsive and user-friendly interface.Hosting and Backup: AWS was chosen for its reliability, scalability, and comprehensive cloud solutions.ChallengesEvery project comes with its set of unique challenges. The main challenges faced during this transformation were integrating the new design without affecting the website’s current operational status and ensuring all new functions, especially the fabric and material choices, were intuitive and user-friendly. Business OutcomePost-implementation, the company witnessed a surge in user engagement on the website. The ability for customers to personalize their furniture with fabrics and materials of their choice was particularly well-received. With faster loading speeds and minimized glitches, user drop-off rates significantly decreased, leading to increased conversions and a bolstered online presence.  This digital transformation not only strengthened the brand’s digital footprint, but also effectively translated into heightened customer satisfaction and sales.