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SlicedBrand

About the company

Uster
Founded: 2020
1+ Empl.

As one of the world’s leading boutique tech PR firms , SlicedBrand has helped more than a thousand technology companies share their stories with the world. The award-winning agency has a senior team with decades of experience who utilize their extensive network of connections with top-tier media, as well as their creativity and know-how in storytelling, to navigate the rapidly changing media landscape. SlicedBrand has successfully led the PR activities of companies across fields, including: They work with a wide range of clients, B2B and B2C, from enterprises as large as Microsoft and Google to stealth startups.

As one of the world’s leading boutique tech PR firms , SlicedBrand has helped more than a thousand technology companies share their stories with the world. The award-winning agency has a senior team with decades of experience who utilize their extensive network of connections with top-tier media, as well as their creativity and know-how in storytelling, to navigate the rapidly changing media landscape. SlicedBrand has successfully led the PR activities of companies across fields, including: They work with a wide range of clients, B2B and B2C, from enterprises as large as Microsoft and Google to stealth startups.

As one of the world’s leading boutique tech PR firms , SlicedBrand has helped more than a thousand technology companies share their stories with the world. The award-winning agency has a senior team with decades of experience who utilize their extensive network of connections with top-tier media, as well as their creativity and know-how in storytelling, to navigate the rapidly changing media landscape. SlicedBrand has successfully led the PR activities of companies across fields, including: They work with a wide range of clients, B2B and B2C, from enterprises as large as Microsoft and Google to stealth startups.

Contact SlicedBrand

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Services

Public Relations

Industries

E-commerceFinancial servicesBusiness servicesConsumer products & servicesMedical

Portfolio

Applause Gets A Standing Ovation

We were involved from the very beginning, working with the founders to develop their marketing strategy. We needed to create opportunities to truly engage an audience that was very development focused, inundated in code and data. At the same time, we needed to create awareness in the mainstream media, in order to reach potential clients with their message. Throughout our ten-year working relationship, we always wanted to make sure that Applause would get the… ahem… applause it deserved. From its initial $500k seed round to its total funding of $115.8 million, the outreach and attention we acquired for Applause paid off. Thanks to our years of outreach and Applause’s innovative product, it was acquired in 2017 by Vista Equity Partners.

IOTA's Decentralized PR Strategy

In order to make IOTA an established name, outside of only the crypto circles, we needed to create brand awareness and prime it for mainstream publications and media. We made sure we spread innovation and partnership news in all the right circles. Our comprehensive strategy took into consideration the variety of industries and audiences that are most important to IOTA, ensuring we have a strategy that targets each. After gathering the technical details from the team, it was time to put our expertise into play. Each story required breaking down of partnerships, goals, and use cases into easily readable and communicative pieces that could be easily understood by folks beyond those who are experts in distributed ledger technology. Through one of our first initiatives, announcing the data marketplace, our coverage took IOTA from 13th place on Coinmarketcap to 3rd with a $13B valuation

Livia: A Painfully Good Campaign

Livia was a hit from the moment our first post went live. We received coverage go up on major publications including: Buzzfeed, Mashable, The Next Web, Cosmopolitan, TeenVogue, HelloGiggles, Refinery29, Weight Watchers, Glamour, HuffPost, Wired, and many more. Livia blew past its original target of $50,000 in less than a week and went on to raise over $1 million by the end of the campaign.

SlicedBrand: Our Force Awaits You

As one of the world’s leading boutique tech PR firms, featuring a senior team with over 30 years of experience, we’ve helped more than a thousand technology companies share their stories with the world. Headquartered in Europe, and with an award-winning team, we have successfully led the PR activities of companies in various fields, including AI, blockchain, medtech, mobile, cybersecurity, fintech, and many more. We work with a wide range of clients from enterprises, as large as Microsoft and Google, to stealth startups.

Reviews ( 15 )

Overall rating

5

15 Reviews

Expertise

5

Accuracy of Cost Estimates

4.87

Value for Money

4.87

Communication

5

Accuracy of Timeline

5

Revolutionizing Image Captioning with PR Expertise

Published: July 17, 2022

The Project

Public Relations

Completed

Jul 2021 - Jul 2022

25000-50000 USD

anonymous

Anonymous

CEO & Co-Founder

Confidential

10 - 49 employees

Overall rating

5

Expertise

5

Accuracy of Cost Estimates

5

Communication & Responsiveness

5

Accuracy of Timeline

5

Value for Money

5

Willingness to Refer

10/10

Summary

SliceBrand’s PR services were instrumental in elevating our brand’s visibility and reaching key audiences. Their personalized approach to developing brand strategies and media outreach plans set them apart from other agencies. Their dedication to our success and strong communication skills made working with them a positive experience.

Project Description

I chose SliceBrand because they stood out from previous PR firms I’ve worked with. Ayelet and Lauren took a hands-on approach to developing our brand strategy and messaging. They tailored a comprehensive media outreach plan for both CamFind and CloudSight, ensuring our messages resonated with investors and entrepreneurs. Their team of writers and media strategists worked closely with us to refine our core messages and guide our public-facing decisions.

Pros

Thanks to SliceBrand’s efforts, we achieved significant coverage in top-tier publications such as The Wall Street Journal, Fast Company, and Forbes. They conducted a successful media tour, securing interviews with reputable outlets like The Next Web and Bloomberg. SliceBrand’s proactive communication and dedication to our brand’s success were truly impressive.

Cons

No areas for improvement were identified during our collaboration with SliceBrand.

Switched from another provider?

yes

Considered other providers?

yes

Revolutionary Marketing Campaign for Tech Nonprofit Foundation

Published: November 4, 2021

The Project

Completed

Apr 2021 - Oct 2021

25000-50000 USD

anonymous

Anonymous

Co-Founder & Chairman

Confidential

50 - 249 employees

Overall rating

5

Expertise

5

Accuracy of Cost Estimates

5

Communication & Responsiveness

5

Accuracy of Timeline

5

Value for Money

5

Willingness to Refer

10/10

Summary

Working with SlicedBrand has been a successful partnership so far. Their expertise in PR and media relations has helped us broaden our reach, establish valuable partnerships, and increase the valuation of our token. The team’s global presence and round-the-clock availability have made communication seamless, and their ability to translate complex technical concepts into engaging content has been invaluable to our projects.

Project Description

I selected SlicedBrand based on our past experience working with Ayelet Noff and her team. We needed a partner who not only understood our technology but also had strong relationships with the media. SlicedBrand created our PR strategy for each quarter, wrote all our press releases, and effectively pitched journalists to secure coverage. They were able to translate our technical specifications into easily understandable content for both journalists and consumers. Additionally, they helped us secure speaking opportunities at conferences and establish ourselves as knowledge leaders in the industry.

Pros

SlicedBrand’s efforts have significantly increased our project’s visibility, resulting in coverage in publications worldwide. The team’s communication is top-notch, always responsive and attentive to detail. They excel at creating relatable content and show a genuine interest in our initiatives. Their ability to navigate through technical jargon and create accessible content is truly impressive.

Cons

I couldn’t find any areas that needed improvement in our partnership with SlicedBrand. Everything has been perfect, and their dedication to our projects is evident in the results they have achieved.

Switched from another provider?

yes

Considered other providers?

yes

Revolutionizing PR Strategies for Tech Innovators

Published: December 10, 2020

The Project

Public Relations

Completed

May 2019 - Nov 2020

25000-50000 USD

anonymous

Anonymous

Director of Business Development

Confidential

250 - 999 employees

Overall rating

5

Expertise

5

Accuracy of Cost Estimates

5

Communication & Responsiveness

5

Accuracy of Timeline

5

Value for Money

5

Willingness to Refer

10/10

Summary

SlicedBrand played a crucial role in helping CyberSwitching become an industry leader in EV charging. Their PR services, customized messages, and proactive approach resulted in thought leadership articles and interviews in top publications. The team’s extensive knowledge of the media landscape, creativity, and timely communication were key factors in our success.

Project Description

I discovered SlicedBrand through an online search and chose them over other options because of their great culture fit, value for cost, and alignment with our company values. They assigned a team of 2-5 employees to create a detailed PR strategy for CyberSwitching, outlining our goals, key messages, audience, and verticals. This demonstrated their understanding of our ethos and set the foundation for our collaboration. The team didn’t just send out press releases; they crafted a digital press kit, personalized messages, and constantly adapted their approach to secure media coverage and thought leadership opportunities. Their proactive outreach and creativity in strategy and writing led to features in top publications like TechCrunch and Nasdaq.

Pros

SlicedBrand impressed me with their extensive knowledge of the media landscape, their proactive and timely communication, and their ability to stay ahead of the game. They constantly updated me on project status, shared feedback, and made sure we were part of important industry conversations. Their creativity and strategic thinking truly set them apart.

Cons

I can’t think of anything SlicedBrand could have done differently. They met all our needs, delivered on time, and exceeded our expectations in positioning CyberSwitching as a reputable leader in EV charging.

Switched from another provider?

yes

Considered other providers?

yes

Revolutionizing Software Development Company's PR & Marketing Strategy

Published: July 15, 2020

The Project

Marketing Strategy

Completed

Dec 2019 - Jun 2020

25000-50000 USD

anonymous

Anonymous

Co-CEO

Information technology

50 - 249 employees

Overall rating

5

Expertise

5

Accuracy of Cost Estimates

5

Communication & Responsiveness

5

Accuracy of Timeline

5

Value for Money

5

Willingness to Refer

10/10

Summary

Thanks to SlicedBrand’s efforts, we were able to enhance our industry presence and secure coverage in top-tier tech publications like TechCrunch, Crain’s New York Business, FinSMEs, and Techcouver. Their team’s responsiveness and adaptability were key factors in the success of our project.

Project Description

I came across SlicedBrand through an online search and was immediately impressed by their high ratings and great culture fit. Their team of 2-5 employees worked closely with us to help announce our company’s new chapter and refine our messaging to align with our vision and mission. They also played a key role in establishing me as a thought leader in the digital product design space.

Pros

I was most impressed by SlicedBrand’s flexible and adaptive approach to PR. They always had a step-by-step strategy in place, along with fresh ideas for the future. Their team was highly responsive and ensured we were always up-to-date with the latest updates.

Cons

I can’t think of any areas for improvement or anything SlicedBrand could have done differently.

Switched from another provider?

yes

Considered other providers?

yes

Offices

Headquarter

Uster, Bankstrasse 4

Newton

Area served

WorldWide

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