IOTA's Decentralized PR Strategy
By SlicedBrand
Client
Services
Project Description
In order to make IOTA an established name, outside of only the crypto circles, we needed to create brand awareness and prime it for mainstream publications and media. We made sure we spread innovation and partnership news in all the right circles. Our comprehensive strategy took into consideration the variety of industries and audiences that are most important to IOTA, ensuring we have a strategy that targets each. After gathering the technical details from the team, it was time to put our expertise into play. Each story required breaking down of partnerships, goals, and use cases into easily readable and communicative pieces that could be easily understood by folks beyond those who are experts in distributed ledger technology. Through one of our first initiatives, announcing the data marketplace, our coverage took IOTA from 13th place on Coinmarketcap to 3rd with a $13B valuation
In order to make IOTA an established name, outside of only the crypto circles, we needed to create brand awareness and prime it for mainstream publications and media. We made sure we spread innovation and partnership news in all the right circles. Our comprehensive strategy took into consideration the variety of industries and audiences that are most important to IOTA, ensuring we have a strategy that targets each. After gathering the technical details from the team, it was time to put our expertise into play. Each story required breaking down of partnerships, goals, and use cases into easily readable and communicative pieces that could be easily understood by folks beyond those who are experts in distributed ledger technology. Through one of our first initiatives, announcing the data marketplace, our coverage took IOTA from 13th place on Coinmarketcap to 3rd with a $13B valuation
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