Sequence Commerce, Amazon Consulting Agency

Founded by a team of athletes with decades of supplement industry experience, ANS understands what it takes to get your body to perform at the highest level. Founded on the four pillars of passion, innovation, science, and quality, they started as a minor player and have captured a massive market share with standout branding and a great fulfillment partner.  The Challenge:ANS Performance was created from a ‘built-to-last’ mentality—which meant quality was everything and we didn’t want to disappoint. However, although their products were top-notch, ANS suffered from a limited catalogue selection and a lack of Amazon post-listing optimization which was bringing down the brand’s overall performance (pardon the pun.) Couple that with little advertising strategy and a lack of data insights—we had a lot of work ahead. How we helped: “We aggressively ran ads on competitors ASINS using Display ads to acquire on-page customers using a strategy we call ‘Competitor Conquesting’” says our Head of Growth, Trevon.Given our strong ability to use data on Amazon to understand our customers, our team was able to calculate the LTV of an ANS customer over the year to understand how much we were able to spend to acquire a new customer off Amazon.Alongside our conquesting strategy for new customers, we utilized branded keywords of our competition (ie C4, Ghost Supplements, and Vega) to showcase beautiful custom headline search ads to their customers when searching up their products – needless to say, the store quickly started ranking and performing well.Created Enhanced Amazon Brand Content (EBC) & Product Videos to help with on-page conversionGenerated Over 30M+ In Paid Search ImpressionsWe also started a 6-month retargeting campaign geared towards capturing the everyday supplement user—by serving our video every 60 days (right about when they start running out of product.) This strategy built ANS a loyal member base and began driving significant traffic to the storefront

ChallengeHe had tried it all. Selling on Shopify, looking for funding on Kickstarter, and basic online SEO, but it just wasn’t working. Hitting bogey after bogey, the Clean Flight team was struggling to get their product off the ground and onto the course.Clean Flight Golf was born out of the love of the game, with the dream of having clean, far-flying shots every time. The product was simple, well-designed, and affordable. But they were missing the right team to help them succeed.Looking for a hole in one, Clean Flight approached Sequence, a partnership was born. After a full Amazon-focused pivot, the days of hitting the ball into the hazard were gone.How we helpedSequence has a proven track record of making data-driven decisions that give us great insight into our customers. Clean Flight is the perfect example of picking your battles.The company started in May 2021 with $0 in sales. By December, they were doing $90,000 a month, totaling almost half a million in the first 8 months alone. By the NumbersAfter we got Clean Flight teed up, we took our first shot, and it was an instant hole-in-one. Starting with no impressions, revenue, and a weak conversion rate, we grew them to:A large portion of Clean Flight’s growth was captured through organic sales. We were able to optimize their SEO so well that they became Amazon’s Choice product for Golf Ball Washers in the US!SummaryWith a refined marketing strategy and a new channel at Amazon, sales were on par with some major players in the golf goods industry. After the magic touch of sequence, Clean Flight saw month over month double-digit growth in sales, and the product is quickly becoming a stapleWith outstanding brand representation and unique products, sales have skyrocketed like never before. Boosting sales is our end goal, and our advertising agency works full force to ensure we can fulfill your dreams and visions!

You’d think with a name already as big as Joe Boxer, there’s no room for improvement right? Think again. Sequence’s advertising campaign strategies multiplied their ad revenues by sixty.ChallengeAs a vendor central seller, thanks to their already strong brand name, they were able to increase their brand awareness and online presence organically without the need for an ad spending budget. But with little risk, comes little reward and they were happy with this outcome — at least for a while.We were able to identify that not enough was being put into their advertising and keyword strategies. We set on creating a retargeting campaign geared at taking advantage of the brands preexisting customer base, as well as pushed ads on competitors using sponsored brand ads and sponsored headline search ads.They wanted to scale their business even more and wanted to include Amazon — THE biggest name in eCommerce — as a much larger piece into their overall eCommerce strategy, but their team lacked the expertise that this feat required, so we came in.Our Think Out of The Box-ers ApproachIt was crucial to develop an advertising strategy that would help this big name retain its glory as it dominates the Canadian Amazon marketplace.Joining them with only three months left to the end of the year, the pressure was on to show Joe Boxer what we were made of — and boy did we deliver.The results?With Sequence by its side, Joe Boxer was able to dominate yet another market, and grow their ad revenues exponentially—all within three months. In fact, our success with the Joe Boxer lead to the partnership with parent company, Caulfield Group, to further expand on their advertising types through DSP, campaign optimization and off-Amazon marketing.