Publicover & Co. Agency Logo

Publicover & Co.

About the company

Hamburg
Founded: 2019
1+ Empl.

We’re a growth marketing agency. We solve the problems that keep people from buying (and staying), reducing acquisition costs, improving conversion and creating lifelong fans. Our product-led growth strategy pairs a strong background in product and experience design with award-winning copywriting & content marketing to attract, convert and retain more customers . Our results are immediate and last long-term . We help you fulfil your mission, execute your values and build something you (and your customers) are proud of.

We’re a growth marketing agency. We solve the problems that keep people from buying (and staying), reducing acquisition costs, improving conversion and creating lifelong fans. Our product-led growth strategy pairs a strong background in product and experience design with award-winning copywriting & content marketing to attract, convert and retain more customers . Our results are immediate and last long-term . We help you fulfil your mission, execute your values and build something you (and your customers) are proud of.

We’re a growth marketing agency. We solve the problems that keep people from buying (and staying), reducing acquisition costs, improving conversion and creating lifelong fans. Our product-led growth strategy pairs a strong background in product and experience design with award-winning copywriting & content marketing to attract, convert and retain more customers . Our results are immediate and last long-term . We help you fulfil your mission, execute your values and build something you (and your customers) are proud of.

Contact Publicover & Co.

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Services

UX/UI DesignDigital StrategyMarket ResearchConversion Optimization

Industries

E-commerceFinancial servicesInformation technologyBusiness servicesConsumer products & servicesMediaGaming

Portfolio

20% more customers in 2 weeks

Hopper Health is a US-based virtual primary care app for Neurodivergent adults (ADHD, OCD, Tourettic, Autistic). They take a trauma-informed approach to supporting patients through scheduling, filing claims, regular check-ups, long-term health and follow-up care.Neurodivergent adults are 51%* more likely to avoid healthcare they need. They are also more likely to experience additional chronic health conditions (and more likely to be overlooked). Our research uncovered dozens of healthcare horror stories, with a common thread: Healthcare providers were often dismissive and frequently insensitive when treating ND patients.We used real quotes from people’s lived experience to build the campaign.
In two weeks, the campaign had grown overall membership by 20%.

987% Increase in Conversion Rate

The ChallengeUnderPinned came to us with a clear challenge. They had tons of web traffic and a high click through rate on their social ads. But conversions were low—and getting lower every day.‍We suspected there was a communication gap between the language in the ads and what the landing page delivered—that, or a challenge in the actual buying process. We couldn’t wait to dig in.‍The ProcessWe began with a usability study on the current language—we rounded up several target customers and tested the ads and website with them. Immediately we found the language (successful with capturing investors’ interest) wasn’t suited for the customer. We also found that the ideal user had much less experience than the customers who were reacting to the ads, so the explanations would need to be much more simplified in order for them to know they’d come to the right place.We rewrote the landing page, helped the team implement a fresh new design and launched with updated ad copy & creative.The ResultsWith the research & rewrites, we brought the conversion rate from 0.8% to 8.7%, a cost per signup from £119 to £37 and predicted cost per acquisition from £220 down to £25—approximately the cost of 1 month of membership to UnderPinned.The impact of the updated language touched every team at UnderPinned, from marketing and sales to customer success and even the investor pitch.

Reviews ( 10 )

Overall rating

5

10 Reviews

Expertise

5

Accuracy of Cost Estimates

4.8

Value for Money

4.8

Communication

5

Accuracy of Timeline

4.8

Revolutionary Digital Strategy Workshop Experience

Published: January 9, 2024

The Project

Digital Strategy

Completed

Jan 2023 - Jan 2024

25000-50000 USD

anonymous

Anonymous

CEO & Co-Founder

Information technology

2 - 9 employees

Overall rating

5

Expertise

5

Accuracy of Cost Estimates

5

Communication & Responsiveness

5

Accuracy of Timeline

5

Value for Money

5

Willingness to Refer

10/10

Summary

Working with Publicover & Co. was a game-changer for our company. Their expertise in digital strategy and their commitment to understanding our needs made the entire process seamless and successful.

Project Description

I found Publicover & Co. through a trusted referral and was immediately impressed by their unique approach to helping us identify the next steps for our marketing and sales processes. They provided a detailed scope of work that outlined a clear path forward for achieving our goals.

Pros

Publicover & Co. provided a highly engaging and efficient workshop that quickly addressed our needs and offered valuable insights. Their personalized approach to messaging, positioning, and sales set them apart from other companies. Communication was streamlined and all project components were delivered on time.

Cons

I honestly can’t think of anything that Publicover & Co. could have done differently. Their process was effective, their team was responsive, and they exceeded our expectations in every way.

Switched from another provider?

yes

Considered other providers?

yes

Revolutionizing Marketing Strategies for Healthcare Innovations

Published: May 29, 2018

The Project

Digital Strategy

Completed

Oct 2017 - May 2018

25000-50000 USD

anonymous

Anonymous

Founder & MD

Confidential

2 - 9 employees

Overall rating

5

Expertise

5

Accuracy of Cost Estimates

4

Communication & Responsiveness

5

Accuracy of Timeline

5

Value for Money

4

Willingness to Refer

9/10

Summary

I was extremely satisfied with Publicover & Co.'s work, as they delivered the project on time and within budget. Their responsiveness, empathy, and attention to our needs made the entire process seamless and productive.

Project Description

I discovered Publicover & Co. through a trusted referral and was impressed by their culture fit and alignment with our company values. Engaging their 2-5 person team, we collaborated on defining our messaging and identifying key strengths and weaknesses. Through an initial workshop, we gained valuable insights that will shape our future marketing and communication efforts.

Pros

Their ability to deeply understand our business and adapt to market needs was truly impressive.

Cons

No areas for improvement were identified during our collaboration.

Switched from another provider?

yes

Considered other providers?

yes

Revolutionizing Education Marketing with Publicover & Co.

Published: September 3, 2016

The Project

Completed

Aug 2015 - Aug 2016

25000-50000 USD

anonymous

Anonymous

Author & Founder

Education

2 - 9 employees

Overall rating

5

Expertise

5

Accuracy of Cost Estimates

4

Communication & Responsiveness

5

Accuracy of Timeline

5

Value for Money

4

Willingness to Refer

10/10

Summary

Publicover & Co. exceeded my expectations with their marketing and website content services. The team’s dedication to understanding our needs and crafting engaging copy resulted in a successful project that resonated with our target audience.

Project Description

I discovered Publicover & Co. through a close friend’s recommendation, and their website content perfectly matched the writing style I was seeking. Our collaboration began with an in-depth discovery session where Dana and her team delved into the problem domain and validated my product idea. They crafted engaging website copy and email content to drive student engagement for our education company.

Pros

Prospective customers praised the website content, leading to successful product demonstrations. Publicover & Co.'s workflow, utilizing Slack and Zoom meetings, was highly effective. Dana’s creativity and ability to humanize descriptions set them apart, creating a friendly and approachable vibe in the website copy.

Cons

As a first-time client, I don’t see any areas for improvement in Publicover & Co.'s work. The experience was positive, and their expertise shone through in every aspect of the project.

Switched from another provider?

yes

Considered other providers?

yes

Revamping Branding, Marketing & Web Development for Revolutionary Childcare Service

Published: July 21, 2016

The Project

Branding

Completed

Sep 2015 - Jul 2016

25000-50000 USD

anonymous

Anonymous

Founder & CEO

Education

2 - 9 employees

Overall rating

5

Expertise

5

Accuracy of Cost Estimates

5

Communication & Responsiveness

5

Accuracy of Timeline

5

Value for Money

5

Willingness to Refer

10/10

Summary

Working with Publicover & Co. was a game-changer for our company. Their team’s expertise in branding, marketing, and web development helped us establish a strong foundation for our brand launch in 2024. The collaboration with Dana was particularly valuable, as her energy and creativity brought a unique perspective to our project.

Project Description

I discovered Publicover & Co. through a recommendation and was drawn in by their values that resonated with mine. They assigned a team of 2-5 employees to work on our project, which involved creating a new brand identity with a logo, icon, font selection, and color palette. They also helped with marketing by defining our brand voice, creating assets for customers, updating our website language, and developing a B2B marketing strategy. Additionally, they provided assistance with email and text notifications for customers and helped set up MailChimp campaigns.

Pros

I was impressed by the energy and creativity of Dana from Publicover & Co. She was a valuable thought partner throughout the process and kept us on track towards our goals. Her honesty and guidance ensured that we achieved results beyond our expectations.

Cons

I have no complaints about Publicover & Co. I was blown away by Dana’s work and dedication to our project.

Switched from another provider?

yes

Considered other providers?

yes

Offices

Headquarter

Hamburg, 31 Große Rainstraße

Area served

WorldWide

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