20% more customers in 2 weeks
By Publicover & Co.
Client
Project Description
Hopper Health is a US-based virtual primary care app for Neurodivergent adults (ADHD, OCD, Tourettic, Autistic). They take a trauma-informed approach to supporting patients through scheduling, filing claims, regular check-ups, long-term health and follow-up care.Neurodivergent adults are 51%* more likely to avoid healthcare they need. They are also more likely to experience additional chronic health conditions (and more likely to be overlooked). Our research uncovered dozens of healthcare horror stories, with a common thread: Healthcare providers were often dismissive and frequently insensitive when treating ND patients.We used real quotes from people’s lived experience to build the campaign. In two weeks, the campaign had grown overall membership by 20%.
Hopper Health is a US-based virtual primary care app for Neurodivergent adults (ADHD, OCD, Tourettic, Autistic). They take a trauma-informed approach to supporting patients through scheduling, filing claims, regular check-ups, long-term health and follow-up care.Neurodivergent adults are 51%* more likely to avoid healthcare they need. They are also more likely to experience additional chronic health conditions (and more likely to be overlooked). Our research uncovered dozens of healthcare horror stories, with a common thread: Healthcare providers were often dismissive and frequently insensitive when treating ND patients.We used real quotes from people’s lived experience to build the campaign. In two weeks, the campaign had grown overall membership by 20%.
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987% Increase in Conversion Rate
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