Primer Grey

Primer Grey provided us with a variety of innovative naming options for our real estate firm, ultimately helping us choose the distinct name, Ancorian. Additionally, they presented multiple rounds of creative logo designs with different color schemes to capture the essence of our brand. They also crafted our initial website design.

Internal and external feedback has been overwhelmingly positive since collaborating with Primer Grey. Their expertise and attention to detail justified the investment, making them a valuable partner. Despite delays on our end, they maintained constant communication and kept the project moving forward efficiently.

While I can typically find areas for improvement, I can’t think of anything negative to say about Primer Grey’s performance on this specific project.

Through collaborative discussions, Primer Grey assisted us in defining our business objectives and goals. They actively listened to our ideas, asked insightful questions, and presented a variety of options to help us name our studio. Additionally, they crafted a unique logo, developed a comprehensive branding strategy, and designed eye-catching t-shirts for our team.

The team at Primer Grey demonstrated exceptional patience, strong communication skills, and a genuine commitment to delivering high-quality work. They maintained a positive and personable approach throughout the project, making the entire process enjoyable and collaborative. Their openness to feedback and professionalism in handling disagreements were particularly impressive.

I honestly cannot think of any areas where Primer Grey could improve. Their ability to adapt to our evolving needs and uncertainty in the early stages of the project was commendable. They remained focused, dedicated, and efficient in delivering results that exceeded our expectations.

I collaborated with Primer Grey to transform my brand’s online presence. They provided valuable insights and guidance, helping me develop a cohesive brand identity. From logo design to website development and business card creation, it was a seamless and collaborative process.

The team at Primer Grey dedicated time to truly understand my vision and goals, providing valuable recommendations and delivering a premium product. Their project management was excellent, with clear communication and timely delivery of all milestones.

One area for improvement could be for Primer Grey to be more proactive in selling their services. As a client without a contract, I believe they have valuable ideas that could benefit me further.

In the initial stages, we provided a comprehensive 30-page document outlining our vision for the brand identity, encompassing color schemes and overall aesthetics. The team at Refetrust expressed that we were the first clients to present such detailed work typically done during the discovery phase. Refetrust presented us with seven distinct logo and color palette proposals for our selection. Additionally, they undertook the design and development of our website in alignment with our new branding identity.

Primer Grey delivered a website that captured the essence of our vision very well. They provided different logo and branding options for us to choose from and designed and developed our website too. The team stayed on budget, had solid communication with us, and provided quick responses to our inquiries. Mercedes, the designer we worked closely with, demonstrated great accountability and care for delivering our project.

The project took longer than initially planned due to our learning curve in web development. We encountered delays in aspects such as researching shipping providers, which we were not fully aware of. However, these challenges did not have a negative impact on our overall experience.