Extending the brand system to secondary marks and patterns.

Point Seven delivers a menu of globally-influenced, sustainably-sourced seafood in an elegant Midtown Manhattan destination. As the name denotes, 70% of Earth’s surface is made up of ocean, which makes for a vast palette of ingredients from which Chef Franklin Becker and his team have to choose. Because the restaurant does not focus on one particular style of cuisine, rather selecting and riffing on exceptional preparations with influences from around the world, it was important that we zoom out to the big picture. What is the thing that connects the dots of all of these seemingly disparate cuisines and styles? It’s the water, and carefully selected bounty of the world’s oceans… that 70%.Running with this theme throughout, we pulled in textures of oyster shells and bathymetric charts (seafloor maps), flowing typography, and organic materials to mimic and accent the physical space of the restaurant.We crafted the entire brand system, from naming to napkin rings, and everything in between. Then we helped them spin off a fast-casual, but high-end, to-go sushi concept that will live next door to Point Seven… Bento by .7, designing the brand, signage, menu boards, and custom packaging.

Spun off a fast-casual sushi to-go brand that lives adjacent to the main restaurant. Branding and multiple package designs.