Empowering sales and marketing team.
By Paul Majchrzak Consulting
Client
Stolymultimedialne
Project Description
We provided sales and marketing training and development services using modern martech tools which helped to generate and convert more opportunities in customer sales pipeline. Empowering sales and marketing team with right soft skills training and leveraged it using modern tech stack like: Google Studio, HubSpot, Leadfeeder with its potential and improved team efficiency. With the CRM tool we made outreach process more productive. We helped to score and qualify leads to convert them into qualified meetings. We teached how to take advantage of sales tools, showed email sequences, snippets, proposals and templates from HubSpot. Finally we optimized the productivity of customer SDRs. They mastered the contacts and deals features, as well as the reporting tools and made internal processes as efficient as possible.
We provided sales and marketing training and development services using modern martech tools which helped to generate and convert more opportunities in customer sales pipeline. Empowering sales and marketing team with right soft skills training and leveraged it using modern tech stack like: Google Studio, HubSpot, Leadfeeder with its potential and improved team efficiency. With the CRM tool we made outreach process more productive. We helped to score and qualify leads to convert them into qualified meetings. We teached how to take advantage of sales tools, showed email sequences, snippets, proposals and templates from HubSpot. Finally we optimized the productivity of customer SDRs. They mastered the contacts and deals features, as well as the reporting tools and made internal processes as efficient as possible.
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Developing multinational Software Agency
"The analysis of past activities in project management, sales and marketing helped:- create a mission, vision for the company- project management policies- implement agile methodology- implement kanban board methodology- create a customer journey path- create the profile of an ideal customer- formulate a sales and marketing vision together with an implementation strategy- create a marketing team and employ its members- build cooperation between marketing and sales department using SCRUM- find new organic customer acquisition channels- design and document the sales process- audit sales interactions- select and implement a CRM system- create a sales pitch- implement best sales practices "
Froming foundations for scaling sales team.
Analysis of sales and marketing activities to date has allowed us to build:- a book of knowledge- customer purchase path- profile of an ideal customer- a sales and marketing vision together with an implementation strategy- close cooperation between marketing and sales- new organic customer acquisition channels- design and documentation of the sales process- sales interaction audit- best sales practices
Strategy and its execution for dynamic growth.
The cooperation with Neti Soft started with a 2-day stationary workshop at the customer’s premises. During the workshop, the starting point was to define and specify a clear: mission, vision, values of the client’s organisation. Paweł Majchrzak shared his experience and outlined possible directions of development. On this basis, during a substantive discussion with the members managing the organisation, a final model of action was developed, which was in line with achieving long-term goals. The areas of improvement included:- sales and marketing- people, i.e. the team- software development engineering- finance, administration and legal aspects