We provided sales and marketing training and development services using modern martech tools which helped to generate and convert more opportunities in customer sales pipeline. Empowering  sales and marketing team with right soft skills training and leveraged it using modern tech stack like: Google Studio, HubSpot, Leadfeeder with its potential and improved team efficiency. With the CRM tool we made outreach process more productive. We helped  to score and qualify leads to convert them into qualified meetings. We teached how to take advantage of sales tools, showed email sequences, snippets, proposals and templates from HubSpot. Finally we optimized the productivity of customer SDRs. They mastered the contacts and deals features, as well as the reporting tools and made internal processes as efficient as possible.

Analysis of sales and marketing activities to date has allowed us to build:- a book of knowledge- customer purchase path- profile of an ideal customer- a sales and marketing vision together with an implementation strategy- close cooperation between marketing and sales- new organic customer acquisition channels- design and documentation of the sales process- sales interaction audit- best sales practices

The cooperation with Neti Soft started with a 2-day stationary workshop at the customer’s premises. During the workshop, the starting point was to define and specify a clear: mission, vision, values of the client’s organisation. Paweł Majchrzak shared his experience and outlined possible directions of development. On this basis, during a substantive discussion with the members managing the organisation, a final model of action was developed, which was in line with achieving long-term goals. The areas of improvement included:- sales and marketing- people, i.e. the team- software development engineering- finance, administration and legal aspects