Might And Matter

The real estate market in Miami is booming. To stand out from the crowd, one group of developers decided to take a different approach, creating a space where the overall health and wellness of the end resident came first. We partnered with the developers and sales team to create the brand world for 2200 BRICKELL, a boutique collection of luxury residences designed to deliver residents with a more thoughtful and intentional living experience that will advance their health, happiness, and well-being.The meticulously crafted brand world exudes sophistication and elegance while keeping the importance of a balanced lifestyle at the forefront, not only in the visual brand identity but also resonating throughout the brand voice and every piece of marketing collateral. The result is a brand platform that celebrates 2200 BRICKELL as the place for a life well lived.

The Town of Cutler Bay came to us with a challenge. They had purchased a 16-acre vacant lot for development but needed a “yes” vote on a G.O. bond to obtain the necessary funding to develop the land. They already had one failed vote and the upcoming election was their last chance to move forward and create a green space and municipal complex that the community so desperately needed. In order to succeed, it was imperative that a platform be created where residents could learn more about the project, understand the financial impact of the vote, and learn how this space could directly benefit them.The website Might & Matter developed was a key component in community outreach and education which resulted in a YES vote!

In a world flooded with CBD products, standing out from the pack can be a daunting task. However, a strong visual brand identity can be the key to unlocking your brand’s potential. At Might & Matter, we took this challenge head-on by utilizing visual metaphors that represent the various types of relief that DROPS products provide.By crafting a unique and memorable visual brand identity, we were able to differentiate ourselves from the competition and connect with our audience on a deeper level. Whether it’s combating stress, anxiety, or pain, our loyal customers can easily recognize and trust the relief that our brand provides.

Duri Cosmetics, a distinguished brand in the nail polish industry, sought our expertise following a recent revamp of their product packaging. In order to present their high-end nail polish offerings on their online platforms they needed realistic and true-to-life renders that would accurately depict the bottles and polish colors.Might & Matter partnered with Duri to bring their vision to fruition, resulting in a product that showcases the upscale nature of the brand and allows customers to see accurate color representations, which had not previously been available.