Madcraft Agency Logo

Madcraft

About the company

Philadelphia, PA
Founded: 2017
10+ Empl.

We’re a creative digital agency with specializations that span branding, web design & development, performance marketing campaigns and growth. We help brands evolve, grow and connect, for tangible results.

We’re a creative digital agency with specializations that span branding, web design & development, performance marketing campaigns and growth. We help brands evolve, grow and connect, for tangible results.

We’re a creative digital agency with specializations that span branding, web design & development, performance marketing campaigns and growth. We help brands evolve, grow and connect, for tangible results.

Contact Madcraft

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Services

BrandingE-Commerce DevelopmentMobile App DevelopmentWeb DevelopmentConversion OptimizationDemand Generation Marketing

Industries

E-commerceInformation technologyConsumer products & services

Portfolio

B2B eCommerce Development Project

Custom eCommerce DevelopmentGiven the opportunity, Madcraft undertook the task of migrating MBS’s existing website to a new platform, facilitating MyBuildingSupplies in seamlessly catering to both their customer and trade functions. A primary concern was ensuring that the transition to the new platform did not adversely impact the website’s organic ranking.To address the custom requirements, MyBuildingSupplies necessitated development work to integrate their website with an in-store Epos system and implement a delivery matrix for calculating shipping costs based on logic rules. The outcome is a highly sophisticated and distinctive building supplies website, setting a new standard within the industry.

Custom eCommerce Development for Rebeluna

Website Development   We developed a bespoke website for Rebeluna Cosmetics so that they could showcase their award-winning beauty products.

Custom IOS/Android Loyalty App

App DevelopmentWe worked with linked to simplify and innovate how the current loyalty programmes worked in retail across Europe. This experience had to be carried across the brand, website, their local IOS & Android app and straight through the customer user journey. Furthermore, the team support Lynked along both their brand and development journey.

Digital growth for world-class strength brand

Westside Barbell (WSBB), renowned for its elite powerlifters and championship victories, sought to enhance its digital presence and ROI. Teaming up with Madcraft, WSBB aimed to deepen audience engagement and optimize advertising spend through a comprehensive digital marketing strategy.The ChallengeWSBB aimed to amplify brand visibility and ROI with a holistic digital marketing strategy encompassing Email Marketing, Meta Ads, and Google Ads. The goal was to bolster both branded and non-branded acquisition while fostering omnichannel marketing cohesion.How Madcraft HelpedMadcraft crafted a comprehensive digital strategy integrating Email Marketing, Meta Ads, and Google Ads to create a cohesive multichannel framework.Meta AdsMadcraft engineered a remarkable 212% surge in Meta Ads ROAS within a month, despite reducing expenditure by 42%. This optimization preserved budget and yielded substantial ROI gains, affirming the efficacy of a tailored social media advertising approach.Email MarketingThe Klaviyo platform underwent optimization to propel automated flows, database expansion, and segmentation, leading to a significant 45% YoY increase in owned revenue in Q1 2023.Google AdsUnder Madcraft’s strategy, Google Ads emerged as a revenue-driving channel for WSBB, contributing to overall revenue growth and facilitating 802 email signups.The OutcomeMadcraft’s strategic orchestration optimized costs, expanded WSBB’s digital footprint, and drove significant email signups through Meta Ads, underscoring the success of the omnichannel approach.ConclusionMadcraft’s guidance revolutionized WSBB’s digital marketing landscape, solidifying its position as a global leader in strength training. With a fortified digital infrastructure, WSBB captivated fitness enthusiasts worldwide.

Reviews ( 6 )

Overall rating

4.67

6 Reviews

Expertise

4.67

Accuracy of Cost Estimates

4.33

Value for Money

4.33

Communication

4.67

Accuracy of Timeline

4.67

Revolutionizing Online Presence for a Healthcare Tech Innovator

Published: January 11, 2024

The Project

Web Design

Completed

Aug 2023 - Jan 2024

25000-50000 USD

anonymous

Anonymous

Clinical Researcher & Project Manager

Confidential

2 - 9 employees

Overall rating

5

Expertise

5

Accuracy of Cost Estimates

5

Communication & Responsiveness

5

Accuracy of Timeline

5

Value for Money

5

Willingness to Refer

10/10

Summary

Working with BRAND POWER was a seamless experience. Their ability to understand our unique requirements and translate them into a successful online presence was invaluable. We highly recommend them for their personalized approach and effective results.

Project Description

BRAND POWER spearheaded the development of our website from scratch, ensuring a user-friendly design and condensing scientific content for better understanding. They played a crucial role in helping us effectively communicate our message to our target audience.

Pros

BRAND POWER delivered a professional, user-friendly, and digestible website that led to the clinical trial being fully enrolled much sooner than anticipated. The team was friendly, responsive, and easy to work with, tailoring their services to our unique needs.

Cons

No issues encountered during the engagement. We reached our enrollment goal quickly and are extremely satisfied with the outcome.

Switched from another provider?

yes

Considered other providers?

yes

Revamping Branding and Website Development for Educational Organization

Published: February 18, 2023

The Project

Branding

Completed

Jun 2021 - Jan 2023

anonymous

Anonymous

Marketing Manager

Education

10 - 49 employees

Overall rating

4

Expertise

4

Accuracy of Cost Estimates

4

Communication & Responsiveness

4

Accuracy of Timeline

4

Value for Money

4

Willingness to Refer

10/10

Summary

Working with Madcraft has been a positive experience overall. They have demonstrated expertise in web development and branding, delivering results that have positively impacted our organization. While there are still some outstanding tasks to be completed, we are delighted with the progress and look forward to continuing our partnership with them.

Project Description

Our collaboration with Madcraft involved a comprehensive reevaluation of our brand image and messaging after a decade in the industry. They redesigned our logo, marketing materials, and completely rebuilt our website to enhance user experience and align with our services. They also revamped our FAQ section, lead-generation forms, and integrated Zendesk for customer service. Additionally, they redesigned our training platforms and are currently working on SEO and site maintenance.

Pros

Madcraft has delivered the website redesign on time and within budget. They have significantly improved the UX and enabled us to update the site independently. Their efforts have led to increased traffic and positive feedback from users. They have been communicative, thoughtful partners throughout.

Cons

Due to our tight launch deadline, there are still a few aspects of the site that Madcraft needs to upload and some outstanding collateral that needs rebranding. However, we can’t fault them because they worked hard to accomplish our top priority tasks.

Switched from another provider?

yes

Considered other providers?

yes

Revolutionizing Online Presence for a Candle Manufacturing Business

Published: December 26, 2022

The Project

Social Media Marketing

Completed

Dec 2021 - Dec 2022

anonymous

Anonymous

Digital Marketing & Graphic Designer

Manufacturing

2 - 9 employees

Overall rating

5

Expertise

5

Accuracy of Cost Estimates

4

Communication & Responsiveness

5

Accuracy of Timeline

5

Value for Money

4

Willingness to Refer

10/10

Summary

Madcraft has played a crucial role in enhancing our online presence and guiding us towards success in the digital realm. Their support, insights, and effective communication have been invaluable to our business.

Project Description

Madcraft has been instrumental in transforming our online presence for our candle manufacturing business. They have provided comprehensive support in managing our social media accounts, Google Ads, and website. Additionally, they have guided us in creating content and offered valuable insights on enhancing our online presence.

Pros

Thanks to Madcraft’s efforts, we have seen significant improvements in our Google Ads performance and have gained a larger following on social media. Their responsiveness and accessibility have been commendable, and they are quick to solve any issues that arise. Communication through email and Zoom calls has been effective.

Cons

No areas of improvement have been identified in our experience working with Madcraft. We are completely satisfied with the services they have provided.

Switched from another provider?

yes

Considered other providers?

yes

Revolutionizing Marketing Strategies with Dynamic Partner

Published: July 31, 2017

The Project

Branding

Completed

Aug 2016 - Jul 2017

25000-50000 USD

anonymous

Anonymous

Operations Manager

Financial services

2 - 9 employees

Overall rating

5

Expertise

5

Accuracy of Cost Estimates

4

Communication & Responsiveness

5

Accuracy of Timeline

5

Value for Money

4

Willingness to Refer

10/10

Summary

BRAND POWER has been a valuable partner in our marketing endeavors since October 2017. Their energetic team, comprised of experienced professionals and innovative young talents, consistently delivers exceptional results. We highly recommend BRAND POWER to anyone seeking a dynamic and reliable partner for their marketing strategy needs.

Project Description

Working hand in hand with BRAND POWER, we have collaborated on developing cutting-edge marketing strategies and implementing them effectively. From enhancing our branding to revolutionizing our online digital marketing efforts, BRAND POWER ensures that our digital media maintains a consistent and impactful brand image. They also assist us with print advertising when needed and provide valuable blog content. Our close-knit team of two in-person and one virtual member, along with their behind-the-scenes campaign experts, work tirelessly to bring our vision to life.

Pros

Internal stakeholders are consistently pleased with the services provided by BRAND POWER. The team’s dynamic and personable approach, coupled with their exceptional marketing talent and industry expertise, sets them apart from the competition. Their ability to seamlessly integrate with our team and provide valuable insights on SEO optimization and website performance has led to a successful multi-year partnership.

Cons

There are very few areas where BRAND POWER could improve. One key aspect to maintaining our successful relationship is ensuring that our monthly meetings stay on track. Delays in these meetings can lead to miscommunication and a disconnect in our strategies.

Switched from another provider?

yes

Considered other providers?

yes

Offices

Headquarter

Philadelphia, 100 S Juniper St 3rd Floor

Dublin

4 Pembroke Street Upper

Area served

WorldWide

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