Digital growth for world-class strength brand
By Madcraft
Client
Westside Barbell
Project Description
Westside Barbell (WSBB), renowned for its elite powerlifters and championship victories, sought to enhance its digital presence and ROI. Teaming up with Madcraft, WSBB aimed to deepen audience engagement and optimize advertising spend through a comprehensive digital marketing strategy.The ChallengeWSBB aimed to amplify brand visibility and ROI with a holistic digital marketing strategy encompassing Email Marketing, Meta Ads, and Google Ads. The goal was to bolster both branded and non-branded acquisition while fostering omnichannel marketing cohesion.How Madcraft HelpedMadcraft crafted a comprehensive digital strategy integrating Email Marketing, Meta Ads, and Google Ads to create a cohesive multichannel framework.Meta AdsMadcraft engineered a remarkable 212% surge in Meta Ads ROAS within a month, despite reducing expenditure by 42%. This optimization preserved budget and yielded substantial ROI gains, affirming the efficacy of a tailored social media advertising approach.Email MarketingThe Klaviyo platform underwent optimization to propel automated flows, database expansion, and segmentation, leading to a significant 45% YoY increase in owned revenue in Q1 2023.Google AdsUnder Madcraft’s strategy, Google Ads emerged as a revenue-driving channel for WSBB, contributing to overall revenue growth and facilitating 802 email signups.The OutcomeMadcraft’s strategic orchestration optimized costs, expanded WSBB’s digital footprint, and drove significant email signups through Meta Ads, underscoring the success of the omnichannel approach.ConclusionMadcraft’s guidance revolutionized WSBB’s digital marketing landscape, solidifying its position as a global leader in strength training. With a fortified digital infrastructure, WSBB captivated fitness enthusiasts worldwide.
Westside Barbell (WSBB), renowned for its elite powerlifters and championship victories, sought to enhance its digital presence and ROI. Teaming up with Madcraft, WSBB aimed to deepen audience engagement and optimize advertising spend through a comprehensive digital marketing strategy.The ChallengeWSBB aimed to amplify brand visibility and ROI with a holistic digital marketing strategy encompassing Email Marketing, Meta Ads, and Google Ads. The goal was to bolster both branded and non-branded acquisition while fostering omnichannel marketing cohesion.How Madcraft HelpedMadcraft crafted a comprehensive digital strategy integrating Email Marketing, Meta Ads, and Google Ads to create a cohesive multichannel framework.Meta AdsMadcraft engineered a remarkable 212% surge in Meta Ads ROAS within a month, despite reducing expenditure by 42%. This optimization preserved budget and yielded substantial ROI gains, affirming the efficacy of a tailored social media advertising approach.Email MarketingThe Klaviyo platform underwent optimization to propel automated flows, database expansion, and segmentation, leading to a significant 45% YoY increase in owned revenue in Q1 2023.Google AdsUnder Madcraft’s strategy, Google Ads emerged as a revenue-driving channel for WSBB, contributing to overall revenue growth and facilitating 802 email signups.The OutcomeMadcraft’s strategic orchestration optimized costs, expanded WSBB’s digital footprint, and drove significant email signups through Meta Ads, underscoring the success of the omnichannel approach.ConclusionMadcraft’s guidance revolutionized WSBB’s digital marketing landscape, solidifying its position as a global leader in strength training. With a fortified digital infrastructure, WSBB captivated fitness enthusiasts worldwide.
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