Leftfield

Baha Mar resort in Nassau approached us for a last minute solution to a two-pronged issue. Their casino had scheduled a two-day $300,000 Poker Tournament leading up to their New Year’s Eve festivities. Likewise, the resort had scheduled a New Year’s Eve “White Party” for which no invite had been produced. However, it was too late to engage their database via a traditional mailed invitation for either event. An electronic invite was the only means of reaching their customers in time to RSVP.1. The first invite gave players in Baha Mar’s database 300,000 reasons to book their New Year’s Eve weekend at the new resort. Leftfield leveraged the New Year’s theme by “borrowing” fireworks footage from one of the resort’s promotional videos. The sequence of frames were seamlessly married to the $300,000 poker promotion. The final result heightened the level of excitement associated with the poker tournament, it tied-in the New Year’s theme; and the animated “exploding fireworks” made for a compelling message at a time of year when mailboxes are oversaturated with year-end competition.2. In this particular winter season of such frigid cold, our New Year’s Eve invitation strategy was to whet the reader’s appetite with a promo video featuring a warm oasis of dancing fire “fountains” and native Bahamian Junkanoo dancers. These would also be featured during the New Year’s festivities and made for an undeniable calling card for those looking to escape the winter blues during a major holiday.

This Fort Lauderdale start-up promised their real estate agents greater flexibility, state-of-the-art facilities, and a more favorable cut of earnings. The name Bello had been pre-determined, but the new agency was in desperate need of full branding efforts as their offices were located in a historic building that had been purchased with imminent mortgage dues in clear line of sight. The client looked to specialize in the brokering of highrises and condos over traditional houses, and expressed some interest in the popular mid-century aesthetic that is particularly abundant in South Florida. These two factors were instrumental in the development of the Bello Real Estate trademark - with the overlapping, parallel slats mimicking towering highrises. The grey and blue pallet echoed concrete and sky and carried across all of the agency’s collateral materials.  The client was so taken with the results of the branding package that they contracted Leftfield a second time to develop branding for an air conditioning operation they had recently taken over. Bello was launched one month before the mass outbreak of the Covid pandemic and sadly succumbed to it as so many businesses did. ECHO åir cönditioning repair services on the other hand, with its cheeky nod to Scandinavian frigidity, survived the Covid season and currently thrives in the sweltering South Florida heat.

Leftfield secured coverage of Bette Marshall’s work through local newsprint, magazine and TV show appearances.

Boca Nail Bar’s original request was for logo development of a new nail salon in Boca Raton, FL. Although the client had a clear vision that involved a stylized female illustration, they ultimately decided to go with the recommendation to simplify and follow a fashion-brand approach that was more in step with the minimalist sophistication of the salon’s architecture and interior design. The end result lead to a request for indoor and outdoor signage, website development, and additional 360º branding.