Bello Real Estate
By Leftfield
Client
Bello Real Estate
Project Description
This Fort Lauderdale start-up promised their real estate agents greater flexibility, state-of-the-art facilities, and a more favorable cut of earnings. The name Bello had been pre-determined, but the new agency was in desperate need of full branding efforts as their offices were located in a historic building that had been purchased with imminent mortgage dues in clear line of sight. The client looked to specialize in the brokering of highrises and condos over traditional houses, and expressed some interest in the popular mid-century aesthetic that is particularly abundant in South Florida. These two factors were instrumental in the development of the Bello Real Estate trademark - with the overlapping, parallel slats mimicking towering highrises. The grey and blue pallet echoed concrete and sky and carried across all of the agency’s collateral materials. The client was so taken with the results of the branding package that they contracted Leftfield a second time to develop branding for an air conditioning operation they had recently taken over. Bello was launched one month before the mass outbreak of the Covid pandemic and sadly succumbed to it as so many businesses did. ECHO åir cönditioning repair services on the other hand, with its cheeky nod to Scandinavian frigidity, survived the Covid season and currently thrives in the sweltering South Florida heat.
This Fort Lauderdale start-up promised their real estate agents greater flexibility, state-of-the-art facilities, and a more favorable cut of earnings. The name Bello had been pre-determined, but the new agency was in desperate need of full branding efforts as their offices were located in a historic building that had been purchased with imminent mortgage dues in clear line of sight. The client looked to specialize in the brokering of highrises and condos over traditional houses, and expressed some interest in the popular mid-century aesthetic that is particularly abundant in South Florida. These two factors were instrumental in the development of the Bello Real Estate trademark - with the overlapping, parallel slats mimicking towering highrises. The grey and blue pallet echoed concrete and sky and carried across all of the agency’s collateral materials. The client was so taken with the results of the branding package that they contracted Leftfield a second time to develop branding for an air conditioning operation they had recently taken over. Bello was launched one month before the mass outbreak of the Covid pandemic and sadly succumbed to it as so many businesses did. ECHO åir cönditioning repair services on the other hand, with its cheeky nod to Scandinavian frigidity, survived the Covid season and currently thrives in the sweltering South Florida heat.
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