Leadokol Digital Agency

Project Name: Online Tarot Card Course "Tarot Tiney"Project Overview: “Tarot Tiney” is an online Tarot card course launched by a Tarot expert with the aim of teaching students the profession of Tarologist and enabling them to earn money from it.Target Audience: The project catered to three main target audience groups - Beginners (with little knowledge about Tarot), Novice Tarologists (seeking to deepen their knowledge), and Experienced Tarologists (looking for improvement and new techniques).Challenges: The project faced challenges such as creating a comprehensive course program, developing two websites (for the course and attracting webinar traffic), creating an effective webinar, developing a chatbot for audience engagement, and automating the system for 24/7 access and continuous revenue flow.Solutions and Implementation Process: The team employed a competitor analysis and selected an “evergreen” funnel that worked 24/7, consisting of stages like advertising, website, chatbot, webinar, and sales. They defined specific results for each target audience group, focusing on practice-oriented learning. A personalized chatbot with triggers and motivators was created to engage potential participants. An advertising campaign was optimized, and the team used various tools like SmartSender, Monday, Figma, WebinarStars, and Notion.Our Role as a Producer: As producers, the team played a crucial role in coordinating all aspects of the project, making important decisions, and managing the team effectively.Results and ROI: Results are calculated on a monthly basis, and the outcomes are approximately consistent each month.Monthly advertising budget: $8000Cost per Lead: $0.8Chatbot unsubscribe rate: 10%Chatbot to webinar conversion rate: 48-50%Webinar to course purchase conversion rate: 5-7%Average order value: $300Number of students per month: 240Revenue: $72000ROI: 900%

About Company:Joulutuled - An online store that offers outdoor lighting and garlands.💡 Tasks:Develop a communication strategy for different people of the target groupCome up with offers for advertisementsDevelop the design of advertisements (It was on the eve of the new year, so we made offers with a New Year theme)KPI:ROAS > 2,5Purschase > 1000Geo:Estonia Our resultsGeo: EstoniaCTR - 1.95%Amount spent - €8,654Purchases - 1,309Cost per purchase - €6.61Purchases conversion value - €52,306ROAS - 6.4

Ziemassvetkugaismas is a unique online store that specializes in providing a wide selection of high-quality outdoor lighting and garlands for all kinds of occasions. With a focus on quality and affordability, customers can choose from a variety of styles and designs to suit their individual needs and preferences. Whether you’re looking to light up your home for the holidays or simply want to add some ambiance to your outdoor space, Ziemassvetkugaismas has everything you need to create the perfect atmosphere. In addition to their impressive selection of lighting options, the store also offers excellent customer service and support, ensuring that all their customers are satisfied with their purchases. 💡 Tasks:Develop a communication strategy for different people of the target groupCome up with offers for advertisementsDevelop the design of advertisements (It was on the eve of the new year, so we made offers with a New Year theme)KPI:ROAS > 2,5Purschase > 1000Geo:Latvia  Our resultsGeo: LatviaCTR - 1.9%Amount spent - €8,414Purchases - 4,137Cost per purchase - €2.03Purchases conversion value - €142,395ROAS - 16.9

About Company:Brushme - is an online store that specializes in producing and selling unique and high-quality paintings by numbers. Paintings by numbers are perfect for all skill levels, from beginners to experts, and they come in a wide range of styles and sizes to suit every taste.💡 Tasks:Develop a comprehensive communication strategy that caters to the diverse needs of different people within the target group. This should include identifying the most effective channels to reach each segment of the target group, and tailoring messaging and content to their unique preferences and behaviors.Create compelling and persuasive offers for advertisements that will resonate with the target group, and encourage them to take action.KPI:Achieve a strong return on ad spend (ROAS) of at least 1.8. This will ensure that the investment in advertising is generating a positive return, and driving profitable growth for the business.Geo:Focus on Poland as the primary market, but consider potential expansion into other nearby countries in the future.Our resultsGeo: PolandAmount spent - zł 26,260 ($6,070)Purchases - 522Cost per purchase - zł 50.34 ($11.5)Purchases conversion value - zł 59,875 ($13,840)ROAS - 2.28