Automated funnel for an online course with an ROI
By Leadokol Digital Agency
Client
Magic Taro
Project Description
Project Name: Online Tarot Card Course "Tarot Tiney"Project Overview: “Tarot Tiney” is an online Tarot card course launched by a Tarot expert with the aim of teaching students the profession of Tarologist and enabling them to earn money from it.Target Audience: The project catered to three main target audience groups - Beginners (with little knowledge about Tarot), Novice Tarologists (seeking to deepen their knowledge), and Experienced Tarologists (looking for improvement and new techniques).Challenges: The project faced challenges such as creating a comprehensive course program, developing two websites (for the course and attracting webinar traffic), creating an effective webinar, developing a chatbot for audience engagement, and automating the system for 24/7 access and continuous revenue flow.Solutions and Implementation Process: The team employed a competitor analysis and selected an “evergreen” funnel that worked 24/7, consisting of stages like advertising, website, chatbot, webinar, and sales. They defined specific results for each target audience group, focusing on practice-oriented learning. A personalized chatbot with triggers and motivators was created to engage potential participants. An advertising campaign was optimized, and the team used various tools like SmartSender, Monday, Figma, WebinarStars, and Notion.Our Role as a Producer: As producers, the team played a crucial role in coordinating all aspects of the project, making important decisions, and managing the team effectively.Results and ROI: Results are calculated on a monthly basis, and the outcomes are approximately consistent each month.Monthly advertising budget: $8000Cost per Lead: $0.8Chatbot unsubscribe rate: 10%Chatbot to webinar conversion rate: 48-50%Webinar to course purchase conversion rate: 5-7%Average order value: $300Number of students per month: 240Revenue: $72000ROI: 900%
Project Name: Online Tarot Card Course "Tarot Tiney"Project Overview: “Tarot Tiney” is an online Tarot card course launched by a Tarot expert with the aim of teaching students the profession of Tarologist and enabling them to earn money from it.Target Audience: The project catered to three main target audience groups - Beginners (with little knowledge about Tarot), Novice Tarologists (seeking to deepen their knowledge), and Experienced Tarologists (looking for improvement and new techniques).Challenges: The project faced challenges such as creating a comprehensive course program, developing two websites (for the course and attracting webinar traffic), creating an effective webinar, developing a chatbot for audience engagement, and automating the system for 24/7 access and continuous revenue flow.Solutions and Implementation Process: The team employed a competitor analysis and selected an “evergreen” funnel that worked 24/7, consisting of stages like advertising, website, chatbot, webinar, and sales. They defined specific results for each target audience group, focusing on practice-oriented learning. A personalized chatbot with triggers and motivators was created to engage potential participants. An advertising campaign was optimized, and the team used various tools like SmartSender, Monday, Figma, WebinarStars, and Notion.Our Role as a Producer: As producers, the team played a crucial role in coordinating all aspects of the project, making important decisions, and managing the team effectively.Results and ROI: Results are calculated on a monthly basis, and the outcomes are approximately consistent each month.Monthly advertising budget: $8000Cost per Lead: $0.8Chatbot unsubscribe rate: 10%Chatbot to webinar conversion rate: 48-50%Webinar to course purchase conversion rate: 5-7%Average order value: $300Number of students per month: 240Revenue: $72000ROI: 900%
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