LaunchPad Lab

The ChallengeAfter serving our country, veterans leave the service with many valuable skills like strong leadership and work ethic, but transitioning into a new career can be challenging. Breakline developed immersive educational programs to prepare veterans for new careers and connect them with hiring managers.Breakline came to us to re-brand the company and create a new website.They wanted to create a website that would make it easy and enticing for veterans to apply to their programs.The Success StorySince the launch of their new brand and website, Breakline continues to run successful programs attracting some of the most talented veterans and have been forming partnerships with some of the most sought after companies, including Airbnb, Facebook, Uber, and YouTube.

Groupon is an ecommerce company that offers a variety of products and services. When they embarked on creating a three-day adventure in Chicago that included activities, concerts, and city-tours, they needed a trusted partner to help build their product. The software required user registration, activity selection, and integration with the main Groupon site. One of the biggest challenges was the multiple different types of tracks that a user could take during the weekend. Based on answers users submitted during registration, we build an algorithm to automatically sort and assigned users to the various tracks based on their preferences and responses.Our services included:Product strategyUser researchPrototypingUI designWeb developmentCustom software developmentThe software was a huge success. The automatic assignments made organizing the attendees easy, and our backend portal allowed staff to manage guests throughout the event.

The ChallengeCatharsis Productions’ mission is to create a world without violence. By focusing on artistically innovative and research supported programming, they are successfully educating audiences on how to reduce interpersonal violence. Currently, the three main customer groups that Catharsis serves are Military, Government, and Colleges. Catharsis wanted a new website geared toward helping them grow their business by attracting new clients as well as reinforcing their offerings to current clients.The OutcomeBy focusing on Catharsis’ mission to engage their audiences with funny, relatable, credible, and innovative programs, we were able to design and build a website that reflects that message. The style is both professional and modern, yet at the same time unique and edgy—just like their programs. We reorganized the site architecture to make it easier for users to navigate and find the information that was relevant to their needs. We established a content hierarchy for each program that would include a brief description, media such as videos and images, features or topics covered in the program, key takeaways, testimonials, and other programs that pair well with each other. There are also several areas throughout the site where Catharsis can share various resources and blog about current events which not only reinforces their credibility, but also encourages their users to return to the site.