Building a multi-day event for Groupon
By LaunchPad Lab
Client
Services
Project Description
Groupon is an ecommerce company that offers a variety of products and services. When they embarked on creating a three-day adventure in Chicago that included activities, concerts, and city-tours, they needed a trusted partner to help build their product. The software required user registration, activity selection, and integration with the main Groupon site. One of the biggest challenges was the multiple different types of tracks that a user could take during the weekend. Based on answers users submitted during registration, we build an algorithm to automatically sort and assigned users to the various tracks based on their preferences and responses.Our services included:Product strategyUser researchPrototypingUI designWeb developmentCustom software developmentThe software was a huge success. The automatic assignments made organizing the attendees easy, and our backend portal allowed staff to manage guests throughout the event.
Groupon is an ecommerce company that offers a variety of products and services. When they embarked on creating a three-day adventure in Chicago that included activities, concerts, and city-tours, they needed a trusted partner to help build their product. The software required user registration, activity selection, and integration with the main Groupon site. One of the biggest challenges was the multiple different types of tracks that a user could take during the weekend. Based on answers users submitted during registration, we build an algorithm to automatically sort and assigned users to the various tracks based on their preferences and responses.Our services included:Product strategyUser researchPrototypingUI designWeb developmentCustom software developmentThe software was a huge success. The automatic assignments made organizing the attendees easy, and our backend portal allowed staff to manage guests throughout the event.
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