WeWork - Perth Launch Pop Up
By Kreate Australia
Client
Services
Project Description
With global co-working phenomenon WeWork opening its first site in Perth, Kreate was engaged to produce an activity which would herald the grand-opening and engage with locals and potential customers. Our solution was to produce a fun and engaging pop-up brand awareness and sales activation in the busy heart of Perth and close to WeWork’s newest home at the iconic Central Park office tower. Offering passers by coffee and breakfast, the attractive set up invited consumers in for a conversation about their workspace each day for a week. Kreate developed the concept and coordinated all production to deliver a stand-out event, resulting in a successful number of customer engagements, leads and enquiries.
With global co-working phenomenon WeWork opening its first site in Perth, Kreate was engaged to produce an activity which would herald the grand-opening and engage with locals and potential customers. Our solution was to produce a fun and engaging pop-up brand awareness and sales activation in the busy heart of Perth and close to WeWork’s newest home at the iconic Central Park office tower. Offering passers by coffee and breakfast, the attractive set up invited consumers in for a conversation about their workspace each day for a week. Kreate developed the concept and coordinated all production to deliver a stand-out event, resulting in a successful number of customer engagements, leads and enquiries.
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