Grey Goose x Maison la Biche Launch Roadshow
By Kreate Australia
Client
Services
Project Description
When Bacardi Martini briefed us to bring to life their Grey Goose collaboration with Maison la Biche through off-premise channels, we were super excited to think outside the box. We were challenged to really up the ante with the in-store experience, beyond just tastings. So, we created a pop-up inspired by the chic beach parties of the French Riviera - complete with a DJ spinning party tunes and a team sampling a mixed cocktail called Le Grand Fizz - a mixture of Grey Goose Vodka, St Germain Liqueur, Lime Juice and Soda. Activating 10 sessions across Sydney and Melbourne in the lead up to Christmas and New Year 2019 we saw an average of 11 bottles sold and 129 samples per 4hr activity.
When Bacardi Martini briefed us to bring to life their Grey Goose collaboration with Maison la Biche through off-premise channels, we were super excited to think outside the box. We were challenged to really up the ante with the in-store experience, beyond just tastings. So, we created a pop-up inspired by the chic beach parties of the French Riviera - complete with a DJ spinning party tunes and a team sampling a mixed cocktail called Le Grand Fizz - a mixture of Grey Goose Vodka, St Germain Liqueur, Lime Juice and Soda. Activating 10 sessions across Sydney and Melbourne in the lead up to Christmas and New Year 2019 we saw an average of 11 bottles sold and 129 samples per 4hr activity.
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