Kreate Australia

When Bacardi Martini briefed us to bring to life their Grey Goose collaboration with Maison la Biche through off-premise channels, we were super excited to think outside the box. We were challenged to really up the ante with the in-store experience, beyond just tastings. So, we created a pop-up inspired by the chic beach parties of the French Riviera - complete with a DJ spinning party tunes and a team sampling a mixed cocktail called Le Grand Fizz - a mixture of Grey Goose Vodka, St Germain Liqueur, Lime Juice and Soda. Activating 10 sessions across Sydney and Melbourne in the lead up to Christmas and New Year 2019 we saw an average of 11 bottles sold and 129 samples per 4hr activity.

Kreate were briefed by OPPO in 2019 to help them reignite their stand at the annual Optus Kickstart Roadshow. The brief was to bring together a cohesive brand message, increase employee engagement and be bold, whilst educating and increasing awareness of the brand message and the upcoming 5G device.​The outcome was a visually eye-catching stand that had real impact within the event. 3 different zones allowed for 3 key features to come to life. Low light camera quality via a neon/mirror photo opportunity, 5G speed via a basketball game that tested your speed and accuracy and finally aproduct display area for a hands-on experience.

To celebrate World Vegan Month in November 2019, Kreate were briefed by Australian plant-based food brand Vegie Delights to create a PR and Experiential campaign which would get Australians talking about plant-based alternatives which worked in easily with everyone’s lifestyle. We created the Join our Vegie-table campaign which was all about Aussies getting together, having BBQ’s and sharing food - no matter what their dietary preferences are! The campaign include a Summer Entertaining Guide curated by Australian Olympic Gold Medalist, Entrepreneur and 98% vegan Stephanie Rice, as well as pop-up BBQs in Sydney and Melbourne.  Steph Rice hosted the BBQ in Melbourne which secured a live-cross with the Today show as well as feature across a range of publications and multiple content pieces through social media platforms.

West Hotel is the first Curio Collection by Hilton hotel to open in Australia. Kreate was briefed to introduce this boutique, native-botanical inspired hotel to the Sydney market with a PR stunt and interactive activation. We created a beautiful pop-up experience in the heart of Barangaroo which brought together a bespoke botanical installation created by Loose Leaf Studio, a pop-up version of the hotel’s Solander Bar serving mocktails made from locally sourced ingredients and hand massages provided by natural Australian-made body care brand Biology. Kreate also kicked off the PR and sustained media relations for West Hotel at the time.