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ITA Digital

About the company

Wilmington, DE
Founded: 2004
50+ Empl.

ITA Digital Agency is a full-service digital marketing agency that helps technology and services companies build better marketing management systems and improve their business metrics. We specialize in paid search, paid social, SEO, and marketing management systems and use a cross-team approach and the HADI cycle to test hypotheses and drive growth. With clients including Storytell, PressReader, Mindbox, TicketsCloud, Kapaga, Dashly, Yandex, and Algorithmics, we have a track record of helping businesses increase revenue through digital channels. In addition to advertising, ASO, website and app development, SEO, and marketing funnel setup, we offer consulting and strategy sessions to help our clients succeed. ITA Digital Agency is a remote team with employees in Panama, Poland, Cyprus, Argentina, Brazil, and Georgia. We have expertise in performance marketing, Facebook advertising, Google advertising, Instagram advertising, mobile app marketing, ASO, SEO, paid search, market research, product research, content marketing, design, web development, app development, CG, analytics, consulting, and strategy sessions.

ITA Digital Agency is a full-service digital marketing agency that helps technology and services companies build better marketing management systems and improve their business metrics. We specialize in paid search, paid social, SEO, and marketing management systems and use a cross-team approach and the HADI cycle to test hypotheses and drive growth. With clients including Storytell, PressReader, Mindbox, TicketsCloud, Kapaga, Dashly, Yandex, and Algorithmics, we have a track record of helping businesses increase revenue through digital channels. In addition to advertising, ASO, website and app development, SEO, and marketing funnel setup, we offer consulting and strategy sessions to help our clients succeed. ITA Digital Agency is a remote team with employees in Panama, Poland, Cyprus, Argentina, Brazil, and Georgia. We have expertise in performance marketing, Facebook advertising, Google advertising, Instagram advertising, mobile app marketing, ASO, SEO, paid search, market research, product research, content marketing, design, web development, app development, CG, analytics, consulting, and strategy sessions.

ITA Digital Agency is a full-service digital marketing agency that helps technology and services companies build better marketing management systems and improve their business metrics. We specialize in paid search, paid social, SEO, and marketing management systems and use a cross-team approach and the HADI cycle to test hypotheses and drive growth. With clients including Storytell, PressReader, Mindbox, TicketsCloud, Kapaga, Dashly, Yandex, and Algorithmics, we have a track record of helping businesses increase revenue through digital channels. In addition to advertising, ASO, website and app development, SEO, and marketing funnel setup, we offer consulting and strategy sessions to help our clients succeed. ITA Digital Agency is a remote team with employees in Panama, Poland, Cyprus, Argentina, Brazil, and Georgia. We have expertise in performance marketing, Facebook advertising, Google advertising, Instagram advertising, mobile app marketing, ASO, SEO, paid search, market research, product research, content marketing, design, web development, app development, CG, analytics, consulting, and strategy sessions.

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Services

Business ConsultingMarketing StrategySearch Engine OptimizationDigital StrategyPay Per ClickConversion OptimizationProduct MarketingMobile & App Marketing

Industries

EducationFinancial servicesAdvertising & marketingBusiness servicesConsumer products & services

Portfolio

ITA Digital's Condom Brand Audience Research

New Market Entry: Research & StrategyWe helped an international condom brand enter a new market. Through in-depth interviews with experts and consumers, we discovered unique insights. Consumers in this market had different behaviors and attitudes towards condoms and sex. Women were the primary purchasers. Sensuality emerged as the brand’s key advantage. Competitor and distribution channel analysis revealed important findings. We formulated JTBD statements and communication hypotheses. Our research guided the brand’s relaunch, addressing awareness and competition challenges. Key Takeaways: Research uncovers consumer behavior and attitudes in new markets.In-depth interviews reveal valuable insights for strategy development.JTBD methodology informs product choice and communication.Sensuality was the brand’s competitive advantage in the new market.Competitor analysis and distribution research are critical.Effective positioning and brand awareness tools are essential for new markets.

Service App Doubles Store Visibility in 2 Months

The app allows customers to book services and communicate with masters, making household management more convenient and efficient.Despite facing modest indexation and low traffic, the app’s visibility doubled in just two months after working with the ASO team. The team compiled and approved a list of essential queries, utilized region cross-localization to reach a wider audience, optimized metadata texts for higher search output, and added ITA Digital’s special ingredient to increase installs.The red segments on the graph indicate that the team was able to double the core of the key queries to increase application visibility in stores. At the same time, visibility has increased at the top of the search results for key queries.

Successful Implementation of GA4

ITA Digital meticulously followed a comprehensive and strategic implementation process to ensure the successful adoption of GA4 for Aquaphor.com. The key steps undertaken by ITA Digital are outlined below:Planning and Consultation: ITA Digital’s team collaborated closely with Aquaphor.com’s stakeholders to gain a deep understanding of their business requirements, data tracking needs, and multilingual website structure. This planning phase laid the foundation for a customized GA4 implementation.GA4 Resource Creation: Taking into account Aquaphor.com’s support for 16 languages, ITA Digital created and configured individual GA4 resources for each language. This approach allowed for precise segmentation and analysis of user data, empowering Aquaphor.com to personalize marketing efforts and optimize user experiences.Custom Configuration: ITA Digital’s experienced analysts and developers meticulously configured GA4 resources to ensure accurate tracking of relevant events, conversions, and goals. Close collaboration with Aquaphor.com’s technical team ensured seamless integration of GA4 into the website’s architecture.Data Validation and QA: ITA Digital conducted thorough data validation exercises to verify the accuracy and consistency of GA4 data. A comprehensive quality assurance process was implemented, cross-referencing session and conversion data between GA4 and UA to achieve a perfect match of 100%.

We built a content marketing system in 3,5 months

Over three months, we have built and partially implemented a new editorial process. Everyone involved in content creation understands how to release a publication on time: how to choose a topic, where to find templates for their type of publication when to involve an editor, and with whom and when to coordinate publication.

Reviews ( 5 )

Overall rating

5

5 Reviews

Expertise

5

Accuracy of Cost Estimates

4.4

Value for Money

4.4

Communication

5

Accuracy of Timeline

4.6

Revolutionizing SEO Strategies

Published: August 27, 2022

The Project

Search Engine Optimization

Completed

Jul 2022 - Aug 2022

25000-50000 USD

anonymous

Anonymous

CEO

Design

10 - 49 employees

Overall rating

5

Expertise

5

Accuracy of Cost Estimates

4

Communication & Responsiveness

5

Accuracy of Timeline

5

Value for Money

4

Willingness to Refer

10/10

Summary

Working with ITA Digital was a game-changer for our branding agency. Their strategic SEO approach and personalized client focus resulted in exceptional outcomes. From the initial audit to the final deliverables, their team consistently impressed with their expertise and dedication. I highly recommend ITA Digital to anyone in need of comprehensive SEO optimization for significant organic traffic growth.

Project Description

Our company sought out ITA Digital for cutting-edge solutions to boost our online presence. Their team conducted a thorough SEO audit, addressing key issues and optimizing various aspects of our website. They significantly improved our internal linking structure, enhanced content elements, and boosted page loading speed. By leveraging top-rated directories, they successfully increased our organic traffic. Their interactive approach and regular progress updates ensured a collaborative and effective partnership.

Pros

ITA Digital’s professional and dedicated approach led to remarkable results, including a substantial increase in organic traffic and improved search rankings. Their thorough optimization efforts resulted in a noticeable boost in website momentum and a surge in new customers. The team’s proactive attitude and willingness to offer innovative solutions set them apart.

Cons

It’s challenging to find areas for improvement as ITA Digital’s work exceeded all our expectations. Their disciplined work ethic, attention to detail, and commitment to meeting our needs made the collaboration seamless and highly productive.

Switched from another provider?

yes

Considered other providers?

yes

Elevating SEO Strategies for Software Enhancement Provider

Published: June 9, 2021

The Project

Search Engine Optimization

Completed

Apr 2021 - May 2021

anonymous

Anonymous

CMO

Confidential

10 - 49 employees

Overall rating

5

Expertise

5

Accuracy of Cost Estimates

4

Communication & Responsiveness

5

Accuracy of Timeline

4

Value for Money

4

Willingness to Refer

10/10

Summary

Working with ITA Digital was a rewarding experience. Their expertise in SEO services significantly benefited our company, and their commitment to customer satisfaction was evident throughout our partnership.

Project Description

My collaboration with ITA Digital involved enhancing the SEO strategies for our software enhancement platform. Their team worked on optimizing our website’s content, structure, and other elements to boost visibility and search engine rankings. They also provided support for specific goals and objectives of our SEO campaign, including keyword research, on-page optimization, technical SEO, link building, content creation, and analytics and reporting.

Pros

ITA Digital’s efforts led to increased organic traffic and improved Google rankings, exceeding our expectations. Their communicative and flexible approach made for a positive partnership. Their high-quality work and technical expertise were impressive.

Cons

I have no criticism or suggestions for improvement regarding my experience working with ITA Digital.

Switched from another provider?

yes

Considered other providers?

yes

My Experience with ITA Digital's SEO & PPC Services

Published: September 22, 2017

The Project

Search Engine Optimization

Completed

Oct 2015 - Sep 2017

25000-50000 USD

anonymous

Anonymous

Former CCS

Business services

10 - 49 employees

Overall rating

5

Expertise

5

Accuracy of Cost Estimates

5

Communication & Responsiveness

5

Accuracy of Timeline

4

Value for Money

5

Willingness to Refer

10/10

Summary

Overall, working with ITA Digital was a positive experience. They focused on tangible business results like conversions and sales, excelled in reporting, and provided valuable insights to enhance our online presence.

Project Description

I engaged ITA Digital for a comprehensive 6-month SEO project to expand our online presence in the European market. Their team conducted an initial website audit, competitor analysis, keyword research, on-page optimization, technical SEO enhancements, and provided performance monitoring and reporting.

Pros

ITA Digital’s efforts significantly improved our keyword visibility and organic conversions, leading to a notable increase in conversion rates within the first three months. Their team was highly efficient and responsive to our business needs.

Cons

The project required a weekly time commitment for maintenance, which sometimes made it challenging to schedule regular meetings. However, the insistence on e-meetings for real-time discussions was a good practice.

Switched from another provider?

yes

Considered other providers?

yes

Revolutionizing Digital Strategies for a Global App Promotion Project

Published: December 5, 2014

The Project

Pay Per Click

Completed

Jul 2014 - Nov 2014

anonymous

Anonymous

GTM Lead

Confidential

50 - 249 employees

Overall rating

5

Expertise

5

Accuracy of Cost Estimates

5

Communication & Responsiveness

5

Accuracy of Timeline

5

Value for Money

5

Willingness to Refer

10/10

Summary

ITA Digital exceeded our expectations by not only meeting KPI requirements and acquiring traffic but also actively solving problems and contributing valuable insights to our project. Their dedication to testing and analyzing hypotheses, as well as their effective project management and communication skills, made them a valuable partner in our app promotion and management efforts.

Project Description

I discovered ITA Digital through a referral and was impressed by their pricing and cultural fit. They assigned a team of 6-10 employees to manage three products in four countries, accelerating hypothesis testing and systematizing our knowledge base. Over five months, they devised and tested hypotheses, launched new cycles, and provided comprehensive analytics to guide our decisions.

Pros

ITA Digital’s team actively solved problems, communicated effectively, and delivered items on time. Their project management was integrated seamlessly with our in-house team, simplifying communication and ensuring tasks were completed efficiently. They went above and beyond by testing the functionality of events in the application, demonstrating their commitment to delivering quality results.

Cons

Initially, we encountered delays due to the need for more careful planning and bureaucratic issues such as contract renewals. Focusing on a limited scope during the pilot phase hindered our ability to think globally and implement reporting more quickly. However, these challenges were valuable lessons for future collaborations.

Switched from another provider?

yes

Considered other providers?

yes

Offices

Headquarter

Wilmington, 919, North Market street, suite 950

Area served

WorldWide

Media

No Media yet

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