By ITA Digital
Client
ITA Digital meticulously followed a comprehensive and strategic implementation process to ensure the successful adoption of GA4 for Aquaphor.com. The key steps undertaken by ITA Digital are outlined below:Planning and Consultation: ITA Digital’s team collaborated closely with Aquaphor.com’s stakeholders to gain a deep understanding of their business requirements, data tracking needs, and multilingual website structure. This planning phase laid the foundation for a customized GA4 implementation.GA4 Resource Creation: Taking into account Aquaphor.com’s support for 16 languages, ITA Digital created and configured individual GA4 resources for each language. This approach allowed for precise segmentation and analysis of user data, empowering Aquaphor.com to personalize marketing efforts and optimize user experiences.Custom Configuration: ITA Digital’s experienced analysts and developers meticulously configured GA4 resources to ensure accurate tracking of relevant events, conversions, and goals. Close collaboration with Aquaphor.com’s technical team ensured seamless integration of GA4 into the website’s architecture.Data Validation and QA: ITA Digital conducted thorough data validation exercises to verify the accuracy and consistency of GA4 data. A comprehensive quality assurance process was implemented, cross-referencing session and conversion data between GA4 and UA to achieve a perfect match of 100%.
ITA Digital meticulously followed a comprehensive and strategic implementation process to ensure the successful adoption of GA4 for Aquaphor.com. The key steps undertaken by ITA Digital are outlined below:Planning and Consultation: ITA Digital’s team collaborated closely with Aquaphor.com’s stakeholders to gain a deep understanding of their business requirements, data tracking needs, and multilingual website structure. This planning phase laid the foundation for a customized GA4 implementation.GA4 Resource Creation: Taking into account Aquaphor.com’s support for 16 languages, ITA Digital created and configured individual GA4 resources for each language. This approach allowed for precise segmentation and analysis of user data, empowering Aquaphor.com to personalize marketing efforts and optimize user experiences.Custom Configuration: ITA Digital’s experienced analysts and developers meticulously configured GA4 resources to ensure accurate tracking of relevant events, conversions, and goals. Close collaboration with Aquaphor.com’s technical team ensured seamless integration of GA4 into the website’s architecture.Data Validation and QA: ITA Digital conducted thorough data validation exercises to verify the accuracy and consistency of GA4 data. A comprehensive quality assurance process was implemented, cross-referencing session and conversion data between GA4 and UA to achieve a perfect match of 100%.
New Market Entry: Research & StrategyWe helped an international condom brand enter a new market. Through in-depth interviews with experts and consumers, we discovered unique insights. Consumers in this market had different behaviors and attitudes towards condoms and sex. Women were the primary purchasers. Sensuality emerged as the brand’s key advantage. Competitor and distribution channel analysis revealed important findings. We formulated JTBD statements and communication hypotheses. Our research guided the brand’s relaunch, addressing awareness and competition challenges. Key Takeaways: Research uncovers consumer behavior and attitudes in new markets.In-depth interviews reveal valuable insights for strategy development.JTBD methodology informs product choice and communication.Sensuality was the brand’s competitive advantage in the new market.Competitor analysis and distribution research are critical.Effective positioning and brand awareness tools are essential for new markets.
The app allows customers to book services and communicate with masters, making household management more convenient and efficient.Despite facing modest indexation and low traffic, the app’s visibility doubled in just two months after working with the ASO team. The team compiled and approved a list of essential queries, utilized region cross-localization to reach a wider audience, optimized metadata texts for higher search output, and added ITA Digital’s special ingredient to increase installs.The red segments on the graph indicate that the team was able to double the core of the key queries to increase application visibility in stores. At the same time, visibility has increased at the top of the search results for key queries.
Over three months, we have built and partially implemented a new editorial process. Everyone involved in content creation understands how to release a publication on time: how to choose a topic, where to find templates for their type of publication when to involve an editor, and with whom and when to coordinate publication.