IN GOOD CO is an independent, female-founded creative agency on the front lines of purpose-led marketing. At a moment when we are moving from the attention economy to the intention economy, we join forces with startups, Fortune 500s, and nonprofits alike to cultivate purpose, transform culture, and build visionary, transformative brands. From strategy to execution, we build big things—teams, brands, products, experiences—that matter. IN GOOD CO takes pride in its WBEC and B-Corp certification and commits 10% of everything we do to communities and causes that make the world a better place.
IN GOOD CO is an independent, female-founded creative agency on the front lines of purpose-led marketing. At a moment when we are moving from the attention economy to the intention economy, we join forces with startups, Fortune 500s, and nonprofits alike to cultivate purpose, transform culture, and build visionary, transformative brands. From strategy to execution, we build big things—teams, brands, products, experiences—that matter. IN GOOD CO takes pride in its WBEC and B-Corp certification and commits 10% of everything we do to communities and causes that make the world a better place.
IN GOOD CO is an independent, female-founded creative agency on the front lines of purpose-led marketing. At a moment when we are moving from the attention economy to the intention economy, we join forces with startups, Fortune 500s, and nonprofits alike to cultivate purpose, transform culture, and build visionary, transformative brands. From strategy to execution, we build big things—teams, brands, products, experiences—that matter. IN GOOD CO takes pride in its WBEC and B-Corp certification and commits 10% of everything we do to communities and causes that make the world a better place.
OBJECTIVEBuild a brand for a Los Angeles-based gin. STRATEGYTraditionally gin is made in the UK, but AMASS breaks those rules. From its Ayurvedic ingredients to inspiration from the culture of Los Angeles, and its distinctive look on your bar cart— AMASS is untethered from convention, but still rooted in tradition. SOLUTIONBrand StrategyBrand VoiceBrand Identity PackagingWebsiteSeeding Kit RESULTAMASS has been written up in Cool Hunting, Interior Design and Wallpaper magazine for its design. Its popularity has far exceeded yearly projections and now you can find AMASS in the most coveted LA, NYC and Miami bars and restaurants.
OBJECTIVEIntroduce brands, and the world, to the potential of the Pinterest and the Pin Collective—Pinterest’s network of content creators. STRATEGYBring the fun, creativity and humanness of the Pin Collective to life. Throughout the video, each scene brings to life a trend and area of interest on Pinterest and shows brands how best to capture the content for the platform. SOLUTIONConcept Art DirectionVideoAdWeek panel RESULTThe video was featured on AdWeek and the client liked the piece so much they asked us to co-present a panel for them at the event to talk about ‘Creating for Pinterest’. It’s currently used universally with new and prospect brand advertisers as how-to for making the Pinterest content.
OBJECTIVEIn a booming industry, we were tasked with creating packaging for Serra’s array of THC products to make them stand out while staying true to their sophisticated taste. STRATEGYUtilizing color and symbols, we created a strong visual language for shoppers to identify their ideal products quickly and easily. Exploring many mediums, we brought an artistic touch to the project keeping it understated, refined, and downright polished. SOLUTIONConcept Product Organizing SystemArt Direction Production Files RESULTAn amazing collection of tinctures, gumdrops, caramels and chocolates with a clear aesthetic across the shelf.
OBJECTIVEIncrease voter turn out at polls across the country. STRATEGYWhen we learned that throwing community celebrations based on civic engagement raised voter participation by 2-6%, we cast our vote immediately. The developed identity and voice aimed to bring the fun and inclusivity and non-partisan vibes that voting so badly needed. It’s a celebration for our nation. SOLUTIONBrand StrategyBrand IdentityCopywritingEvent Collateral RESULTIn 2018, Vote Together inspired 1936 voting parties in 50 states with over 180K party-goers! They raised $1.5MM in grants and touched over 2.7M people with their message.
Overall rating
7 Reviews
Expertise
Accuracy of Cost Estimates
Value for Money
Communication
Accuracy of Timeline
The Project
Other Design
Completed
Oct 2023 - Jan 2024
President
Advertising & marketing
10 - 49 employees
Overall rating
Expertise
5Accuracy of Cost Estimates
5Communication & Responsiveness
5Accuracy of Timeline
5Value for Money
5Willingness to Refer
Summary
IN GOOD CO has been a valuable partner for our agency, helping us achieve significant milestones such as over 100,000 Instagram impressions, 8,000 average student interactions per campus, and 2,000 new app users in just 10 weeks. Their effective communication and coordination strategies ensured a smooth workflow, making the collaboration a success.
Project Description
As a long-time partner and collaborator, IN GOOD CO played a crucial role in developing our agency’s experiential strategy and designing the entire consumer journey. Their multi-channel approach drove high levels of consumer engagement, with every aspect of the pop-up activation meticulously planned and executed to deliver a memorable brand experience.
Pros
IN GOOD CO demonstrated exceptional content and process expertise, showing a high level of preparedness from start to finish. Their active listening skills led to new opportunities and program optimization, making them a pleasure to work with.
Cons
I have no areas for improvement to mention, as the IN GOOD CO team consistently delivers phenomenal work and exceeds expectations in every project.
Switched from another provider?
yes
Considered other providers?
yes
The Project
Branding
Completed
Apr 2019 - Jul 2019
25000-50000 USD
Former Chief Marketing Officer
Confidential
50 - 249 employees
Overall rating
Expertise
5Accuracy of Cost Estimates
4Communication & Responsiveness
5Accuracy of Timeline
5Value for Money
4Willingness to Refer
Summary
Partnering with IN GOOD CO was a transformative experience for our fast-casual restaurant brand. Their innovative approach, attention to detail, and unwavering dedication helped us achieve a brand identity that exceeded our expectations.
Project Description
Embarking on a transformative journey with IN GOOD CO, we collaborated closely to redefine our brand identity. From insightful stakeholder interviews to innovative branding concepts, they guided us in revamping our colors, advertising, packaging, signage, and more. Their expertise also extended to enhancing our website and email templates, resulting in the creation of a comprehensive 40-page brand book.
Pros
Their enthusiasm and deep understanding of our brand stood out, driving them to deliver exceptional results. The team’s transparency, responsiveness, and commitment to meeting deadlines were commendable. Their passion for the project was truly inspiring, leaving a lasting impact on our brand.
Cons
There are no areas for improvement that we can pinpoint, as we were thoroughly satisfied with the outcome of our collaboration.
Switched from another provider?
yes
Considered other providers?
yes
The Project
Branding
Completed
Jan 2016 - Dec 2016
Founder
Beauty & Cosmetics
10 - 49 employees
Overall rating
Expertise
5Accuracy of Cost Estimates
5Communication & Responsiveness
5Accuracy of Timeline
5Value for Money
5Willingness to Refer
Summary
IN GOOD CO played a pivotal role in our successful website launch, receiving praise for the professional branding they developed. Their proactive and dedicated approach, combined with a strong emphasis on meeting our brand objectives, made them invaluable partners throughout our collaboration.
Project Description
Their contribution spanned from enhancing our packaging to guiding our initial online presence and social media strategy. We heavily relied on their expertise in strategic branding for our website and integrated their uniquely crafted logo into our products. While our team focused on website development, they played a crucial role in establishing our brand guidelines and providing valuable feedback on design iterations. In the early stages of our partnership, they also managed our Instagram presence.
Pros
They exceeded our expectations with their strict adherence to deadlines, responsiveness in communication, and overall positive attitude. Their lead designer’s exceptional communication and copywriting skills, coupled with the team’s diverse skill set, allowed for strategic thinking and successful collaboration. They treated us as valued partners from the beginning, focusing on meeting our core brand objectives.
Cons
While they have consistently delivered quality work on time and within budget, there are no significant areas for improvement identified. I would highly recommend their services to others.
Switched from another provider?
yes
Considered other providers?
yes
The Project
Video Production
Completed
Sep 2015 - Jun 2016
Creator Marketing Lead
Confidential
50 - 249 employees
Overall rating
Expertise
5Accuracy of Cost Estimates
5Communication & Responsiveness
5Accuracy of Timeline
5Value for Money
5Willingness to Refer
Summary
Working with IN GOOD CO was a refreshing and rewarding experience. Their creativity, professionalism, and dedication to our project resulted in high-quality videos that effectively promoted our brand to advertisers. I highly recommend their services to other businesses looking for innovative video production solutions.
Project Description
I collaborated with IN GOOD CO on creating impactful videos to showcase our brand to potential advertisers. They took the lead in developing creative concepts, writing scripts, and overseeing production. The process was collaborative and meticulous, resulting in high-quality videos that effectively communicated our message.
Pros
The team at IN GOOD CO demonstrated a deep understanding of our brand and industry, delivering creative solutions that resonated with our audience. Their experienced and dedicated team consistently met deadlines and stayed within budget, showcasing their professionalism and commitment to excellence.
Cons
It’s hard to pinpoint any areas for improvement in my experience working with IN GOOD CO. Their seamless project management, clear communication, and creative expertise made the collaboration a success.
Switched from another provider?
yes
Considered other providers?
yes
Headquarter
Los Angeles, 1324 Cabrillo Avenue
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