OBJECTIVEBuild a brand for a Los Angeles-based gin. STRATEGYTraditionally gin is made in the UK, but AMASS breaks those rules. From its Ayurvedic ingredients to inspiration from the culture of Los Angeles, and its distinctive look on your bar cart— AMASS is untethered from convention, but still rooted in tradition. SOLUTIONBrand StrategyBrand VoiceBrand Identity PackagingWebsiteSeeding Kit RESULTAMASS has been written up in Cool Hunting, Interior Design and Wallpaper magazine for its design. Its popularity has far exceeded yearly projections and now you can find AMASS in the most coveted LA, NYC and Miami bars and restaurants.

OBJECTIVEIntroduce brands, and the world, to the potential of the Pinterest and the Pin Collective—Pinterest’s network of content creators. STRATEGYBring the fun, creativity and humanness of the Pin Collective to life. Throughout the video, each scene brings to life a trend and area of interest on Pinterest and shows brands how best to capture the content for the platform. SOLUTIONConcept Art DirectionVideoAdWeek panel RESULTThe video was featured on AdWeek and the client liked the piece so much they asked us to co-present a panel for them at the event to talk about ‘Creating for Pinterest’. It’s currently used universally with new and prospect brand advertisers as how-to for making the Pinterest content.

OBJECTIVEIn a booming industry, we were tasked with creating packaging for Serra’s array of THC products to make them stand out while staying true to their sophisticated taste. STRATEGYUtilizing color and symbols, we created a strong visual language for shoppers to identify their ideal products quickly and easily. Exploring many mediums, we brought an artistic touch to the project keeping it understated, refined, and downright polished. SOLUTIONConcept Product Organizing SystemArt Direction Production Files RESULTAn amazing collection of tinctures, gumdrops, caramels and chocolates with a clear aesthetic across the shelf.