Guidea is a product design agency at the forefront of digital health, defining experiences that have touched +600M lives worldwide. With a client portfolio including dozens of live products, clinical trials, and FDA approvals, Guidea has created transformative solutions through research, design, and commercial product launch for top health companies, leading medical schools, and pharma companies. From start-up to enterprise organization, Guidea’s collaborations consistently deliver meaningful and award-winning improvements for patient outcomes, and raise the standard for digital health care.
Guidea is a product design agency at the forefront of digital health, defining experiences that have touched +600M lives worldwide. With a client portfolio including dozens of live products, clinical trials, and FDA approvals, Guidea has created transformative solutions through research, design, and commercial product launch for top health companies, leading medical schools, and pharma companies. From start-up to enterprise organization, Guidea’s collaborations consistently deliver meaningful and award-winning improvements for patient outcomes, and raise the standard for digital health care.
Guidea is a product design agency at the forefront of digital health, defining experiences that have touched +600M lives worldwide. With a client portfolio including dozens of live products, clinical trials, and FDA approvals, Guidea has created transformative solutions through research, design, and commercial product launch for top health companies, leading medical schools, and pharma companies. From start-up to enterprise organization, Guidea’s collaborations consistently deliver meaningful and award-winning improvements for patient outcomes, and raise the standard for digital health care.
Based on a referral from our partners at Express Scripts, Purina engaged Guidea to build a repeatable process for innovation, including establishing teams, processes and tools to be used by cross-functional teams. The subsequent initiatives have been very successful, including an overhaul of the Petfinder app that has resulted in a 2x increase in organic monthly users and the launch of the overhauled JustRight personalized nutrition site.
Since early 2019, Guidea has collaborated with IBM Watson teams to drive UX research, strategy and design for major product portfolios including Maximo, Digital Twin, Aviation Tririga and Engineering Lifecycle Management. The products have been well received in the marketplaces and received awards for design and innovation. “Guidea has been instrumental in partnering with our design team for the modernization of major offerings in our AI Applications portfolio. They assisted us in building an extensive enterprise screen pattern library to extend IBM’s Carbon Design system. My experience with Guidea is that they bring only top-notch designers to our engagements and produce high quality results.” -VP of AI Applications at IBM
Honeywell engaged Guidea to collaborate with their industrial design partner, frog, on launching an innovative connected home experience for everyday consumers. Guidea provided field research, design strategy, and design execution for the Honeywell home platform. This IoT experience was awarded “Best Gadget” at CES in 2015. Follow-up engagements included research and ideation for the future of connected vehicles and buildings.
Guidea led the design for Secureworks’ flagship security analytics SaaS application, RedCloak Threat Detection and Response (TDR). Guidea continues to provide research and design for new features and products Secureworks is rated “Furthest for completeness of vision” and “Highest for ability to execute” in the Gartner Magic Quadrant for Managed Security Services Worldwide and was recognized for Cloud Security Innovation in 2021 CyberSecurity Breakthrough Awards Program. “Guidea ened up being exactly what we needed. They were able to ramp up quickly on the domain, leverage our work to date, and work closely with product management and engineering to really accelerate our product timelines.” - Kyle Falkenhaven, VP Product at Secureworks
Overall rating
37 Reviews
Expertise
Accuracy of Cost Estimates
Value for Money
Communication
Accuracy of Timeline
The Project
UX/UI Design
Completed
Oct 2023 - Jan 2024
CEO
Confidential
2 - 9 employees
Overall rating
Expertise
5Accuracy of Cost Estimates
5Communication & Responsiveness
5Accuracy of Timeline
5Value for Money
5Willingness to Refer
Summary
Working with Guidea was a great experience. They delivered exceptional work that satisfied both our client and their end customer. The engagement was a true success.
Project Description
I came across Guidea through my network and they had the exact expertise we needed. They provided consulting and training on data visualization for one of our clients, and even placed one of their team members at the client’s location.
Pros
Guidea’s skill level was truly impressive and they completed the work exactly as promised. They were highly responsive to our needs and communication was seamless through virtual meetings and emails.
Cons
I can’t think of anything Guidea could have done differently. The project was executed flawlessly.
Switched from another provider?
yes
Considered other providers?
yes
The Project
UX/UI Design
Completed
Jul 2022 - Oct 2023
25000-50000 USD
CEO
Education
2 - 9 employees
Overall rating
Expertise
5Accuracy of Cost Estimates
5Communication & Responsiveness
5Accuracy of Timeline
5Value for Money
5Willingness to Refer
Summary
Guidea’s team, including their CEO, CTO, and UI designer, alongside founder Theresa, effectively developed a web platform from an existing beta version. Their expertise and collaborative approach resulted in innovative designs that continue to drive success years after the project’s completion.
Project Description
Our decision to work with Guidea was based on a recommendation from a former colleague who praised their founder’s extensive industry expertise in UX design and video interactions. We began the project with interactive scoping sessions to establish clear project goals, followed by iterative development of UX diagrams that were later translated into detailed UI specifications. The collaboration ensured that our product’s functions and flows were robust before delving into specific UI techniques for optimal user interactions.
Pros
Communicative and professional approach, collaborative design process, open to client feedback, extensive experience in UX design, designs that stand the test of time
Cons
No areas for improvement identified during the engagement
Switched from another provider?
yes
Considered other providers?
yes
The Project
UX/UI Design
Completed
Mar 2023 - Aug 2023
President & CEO
Medical
50 - 249 employees
Overall rating
Expertise
5Accuracy of Cost Estimates
5Communication & Responsiveness
5Accuracy of Timeline
5Value for Money
5Willingness to Refer
Summary
Working with Guidea was a seamless and productive experience. Their expertise in business strategy and UX/UI design helped us make significant progress in our nonprofit pharmacy operations. I highly recommend Guidea for their exceptional work and professionalism.
Project Description
I was introduced to Guidea through a trusted referral, and their team of 2-5 employees worked closely with us to prioritize tasks and create a timeline for our online patient portal. They were instrumental in determining which activities were essential for our clients and designing process flows and screens accordingly. Guidea’s communication, timeliness, and proactive approach exceeded our expectations.
Pros
Guidea delivered high-quality designs and provided valuable solutions to enhance our online patient portal. They were highly responsive to our needs and demonstrated a strong commitment to excellence in their work and professionalism. Their dedication to delivering excellent results was evident throughout our partnership.
Cons
I have no suggestions for improvement or areas where Guidea could have done better. They are an outstanding company that consistently delivers exceptional outcomes.
Switched from another provider?
yes
Considered other providers?
yes
The Project
UX/UI Design
Completed
Aug 2021 - Jul 2023
25000-50000 USD
Former CMO
Financial services
250 - 999 employees
Overall rating
Expertise
5Accuracy of Cost Estimates
4Communication & Responsiveness
5Accuracy of Timeline
5Value for Money
4Willingness to Refer
Summary
Guidea’s partnership was instrumental in elevating our brand and propelling us towards unicorn status. Their research-driven design not only enhanced our user experiences but also attracted significant investment from key financial institutions. With a focus on user-centric solutions and a commitment to excellence, Guidea proved to be a valuable asset in our journey towards success.
Project Description
Empower your brand with innovative UI/UX design services that bring your vision to life. Our collaboration with Guidea encompassed a range of transformative projects, from reimagining credit card application workflows to enhancing mobile app experiences. Through in-depth research and iterative testing, we were able to create a seamless user journey that resonated with our target audience and propelled our brand forward.
Pros
Guidea’s research-driven design approach was a game-changer for our company, instilling confidence in our product launches and driving tangible business results. Their top-tier talents were fully dedicated to our project, ensuring excellence at every stage of the process. The team’s project management skills were exceptional, keeping us on track and within budget while maintaining a high level of collaboration and communication.
Cons
While Guidea’s initial pitch could have been more explicit about their unique approach, a deeper dive into their methodology during subsequent meetings clarified the value they brought to the table. Clear communication of objectives and an openness to their research insights are key to maximizing the impact of their services.
Switched from another provider?
yes
Considered other providers?
yes
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