First Spark Digital

We helped Harmony SEL, part of National University, scale registrations while decreasing their cost per acquisition nearly 80% and improving their conversion rate nearly 500%.We ran Linkedin, Facebook, and Google Ads, as well as created an optimized landing page for signups that bypassed their main website page and produced new registered users at a fraction of the cost. We’ve continue to scale and grow different business units within National University, seeing drastic success across all platforms we advertise on.

The First Spark team worked with Revalize software after multiple company acquisitions, helping them scale leads profitably on Google, LinkedIn, and Facebook Ads while reducing lead costs.  Results Overview:- Achieved an 8x ROI on campaigns- Decreased Cost Per Lead by 60% on paid social and paid search- Developed a full-funnel demand generation strategy across multiple digital ad channels- Created video and image ads to create and capture demand in the target market- Analyzed Hubspot and Salesforce data to inform campaigns in order to generate postive ROI and increase sales velocity The First Spark team worked with Revalize to optimize existing ad campaigns as well as launch new campaigns and initiatives.We started with a full deep-dive into Revalize products and spoke with all marketing and sales teams to develop effective positioning and messaging across paid social and search channels. Our creative team created image ads, video ads, and text ads that spoke to the main pain points Revalize products solve, the differentiators that make Revalize the go-to solution, and effectively called prospects to take action by booking a demo, scheduling calls, and taking valuable actions that turn into Revenue. Every campaign is ultimately informed by revenue generation and ROI, with MQL and Opportunities being the leading indicators. We have gone beyond platform metrics and looked deep into Hubspot and Salesforce data to find generated pipeline, influenced pipeline, and attributable revenue to paid media campaigns.Our team has continued to lead strategy and direction with Revalize that extends well beyond paid marketing efforts. Helping them create website pages and improving conversion rates, developing product messaging and positioning, and informing their nurture sequences and organic social efforts.We continue to work with Revalize to drive more pipeline and accelrate existing sales cycles, as well as develop new creative that catches attention and drives revenue.

We helped scale Komuso Design from six figures to multiple seven figures within a year. They continue to be long-term partners as we manage their Facebook, Instagram, Google, Microsoft, Pinterst, TikTok, E-mail, and Amazon ads. We’re true partners that integrated with their team to help drive strategy, make eye-catching creative, and design optimized landing pages, create funnels, and much more.

• 547% ROI- Millions in pipeline closed- Hundreds of leads and opportunities generated- Thousands of contacts created Virtuous partnered with the First Spark team during the height of the pandemic, and it was the company’s first time running ads. With strong product-market fit and a uniquely positioned product, a CRM for nonprofits, the First Spark team was able to build a multi-channel digital marketing machine that has produced hundreds of qualified opportunities, and dozens of deals, leading to a +547% ROI, generating millions in initial revenue as well as long-time customer value. The First Spark team created ad campaigns on Linkedin, Google, YouTube, Facebook, and Instagram that involved a full prospecting and retargeting funnel using compelling ad images and videos, landing pages, and lead magnets. With First Spark’s help, they’ve grown their demos booked MoM and have grown to dominate the nonprofit CRM space.  First Spark has integrated with the Virtuous internal teams, aligning with their internal marketing goals, and creating compelling campaigns that continue to drive pipeline and deals, and assist the sales team in hitting their goals.