Digital Trails

THE CHALLENGECarol, an AI-powered exercise bike brand, tasked us with promoting a last-minute offer and discount code for Cyber Monday on the US market. The objectives were to raise awareness of the discount code and related offer through media placements and ensure the message was delivered before the Cyber Monday event.THE SOLUTIONIn order to reach our objectives, we integrated two pillars of activity:Tailored outreach – we compiled bespoke lists of relevant media in the health, lifestyle and tech sectors, as well as editors dedicated to writing about deals/offers and Black Friday/Cyber Monday events.Wide distribution – we used a premium newswire service with relevant reach in the US, to ensure our message gets to journalists in time.Our team was able to draft a bespoke press release and compile a press pack within a few hours of receiving the brief, and outreach began with weekend editors as early as Saturday. Throughout the weekend, outreach was in progress and newswire distribution commenced, with all planned target media contacted in a strategic way by Monday, the day of the Cyber Monday event. THE PERFORMANCE PR RESULTS:●    258 placements ●    258 linking domains●    Top tier media: Market Watch, Yahoo Finance, Fox News network, In the Headline network, Eastern Tribunal, Morning Dispatcher and more.

THE CLIENTName: MENKINDIndustry: D2C online retail THE CHALLENGEAlthough MenKind has always had an online presence, the brand is well-known in the UK for its retail shops where its products are really brought to life. As the global pandemic in 2020 saw retail stores across the UK having to remain closed, it presented a challenge to change the perception of the brand and push customers to purchase through their online channels. THE TSOLUTION:●     Creating product round-ups●     Organising product reviews●     Proactively pitching to Tier 1 titles such as nationals or high-traffic online publications●     Responding to relevant reactive opportunities THE PERFORMANCE PR RESULTS:●     349 earned media (avg. 29 monthly)      ●     348 backlinks - 216 follow, 112 no-follow

THE CLIENTName: LOST UNIVERSEIndustry: D2C Online retail THE CHALLENGELaunch a new brand and e-commerce store targeting the brand’s key audience of pop culture, film and merchandising enthusiasts. The activity had to generate branded searches, drive organic and referral traffic to the website and start generating sales. THE SOLUTIONWe devised a creative PR stunt in the form of the UK’s top lockdown job amplified across online, social and influencer marketing.The “Binge-Watcher Dream Job” offered a lucky candidate full-access to all UK streaming platforms, from Netflix, Disney+ to Amazon Prime and more for an entire year, plus a cash prize. The creative stunt was launched via a landing page on the client’s website and attracted high-value editorial links from top media outlets, referral traffic, social media referrals and influencer pick-ups.   THE PERFORMANCE PR RESULTS + 148% organic clicks+ 57% impressions+487% branded organic searches+ 318% checkout completions45 earned media 27 top followed links1.45m estimated views64 unique influencer posts THE CAMPAIGN IS A FINALIST IN THE 2022 UK DIGITAL PR AWARDS.

THE CLIENTName: IT’S CONTAGIOUS!Industry: Games THE CHALLENGERaise awareness of the Kickstarter fundraising campaign and reach funding milestone. THE SOLUTIONIn order to reach our objectives, we integrated:Press office activity announcing the launch of the Kickstarter campaignExclusive influencer reviews of the productBroadcast interviews to showcase the game and story behind itWe had an extremely short period of time to prepare activity as we had been engaged four weeks prior to the campaign launch on Kickstarter. During this period, we worked with the client to finalise assets for PR, including product availability for reviews, press release and imagery, social media assets and interview briefs.As the campaign launched, we had already secured influencer video reviews (on YouTube) of the product in advance, timed with the launch of the campaign. This was essential to the success of the campaign, considering the duration of it was barely four weeks.By the end of these four weeks, we had secured national (US) coverage, broadcast interviews, influencer video reviews and, most importantly, achieved full funding. THE PERFORMANCE PR RESULTS:64 pieces of coverage and 4,240 social shares of the campaignFour influencer reviews on YouTubeThree broadcast interviews with national media outlets