C.A.R.O.L. – Cyber Monday late deal promotion
By Digital Trails
Client
C.A.R.O.L.
Services
Project Description
THE CHALLENGECarol, an AI-powered exercise bike brand, tasked us with promoting a last-minute offer and discount code for Cyber Monday on the US market. The objectives were to raise awareness of the discount code and related offer through media placements and ensure the message was delivered before the Cyber Monday event.THE SOLUTIONIn order to reach our objectives, we integrated two pillars of activity:Tailored outreach – we compiled bespoke lists of relevant media in the health, lifestyle and tech sectors, as well as editors dedicated to writing about deals/offers and Black Friday/Cyber Monday events.Wide distribution – we used a premium newswire service with relevant reach in the US, to ensure our message gets to journalists in time.Our team was able to draft a bespoke press release and compile a press pack within a few hours of receiving the brief, and outreach began with weekend editors as early as Saturday. Throughout the weekend, outreach was in progress and newswire distribution commenced, with all planned target media contacted in a strategic way by Monday, the day of the Cyber Monday event. THE PERFORMANCE PR RESULTS:● 258 placements ● 258 linking domains● Top tier media: Market Watch, Yahoo Finance, Fox News network, In the Headline network, Eastern Tribunal, Morning Dispatcher and more.
THE CHALLENGECarol, an AI-powered exercise bike brand, tasked us with promoting a last-minute offer and discount code for Cyber Monday on the US market. The objectives were to raise awareness of the discount code and related offer through media placements and ensure the message was delivered before the Cyber Monday event.THE SOLUTIONIn order to reach our objectives, we integrated two pillars of activity:Tailored outreach – we compiled bespoke lists of relevant media in the health, lifestyle and tech sectors, as well as editors dedicated to writing about deals/offers and Black Friday/Cyber Monday events.Wide distribution – we used a premium newswire service with relevant reach in the US, to ensure our message gets to journalists in time.Our team was able to draft a bespoke press release and compile a press pack within a few hours of receiving the brief, and outreach began with weekend editors as early as Saturday. Throughout the weekend, outreach was in progress and newswire distribution commenced, with all planned target media contacted in a strategic way by Monday, the day of the Cyber Monday event. THE PERFORMANCE PR RESULTS:● 258 placements ● 258 linking domains● Top tier media: Market Watch, Yahoo Finance, Fox News network, In the Headline network, Eastern Tribunal, Morning Dispatcher and more.
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