Established in 1989, DAIS is the leading Australian brand consultancy behind many successful local, national, and international brands across a diverse range of industries. Their core capability is brand strategy, offering a complete solution that will energize, inspire and elevate your brand. Our core capability is brand strategy and through our suite of services across brand, strategy, digital and marketing we offer a complete solution that will energise, inspire and elevate your brand. Our Approach Branding is a process, not a product. We take our clients through our 35+ year proven brand methodology that embodies both educational and empowering process. We are passionate about brand and the value of building a brand as an asset that will deliver a return on investment. Our process is grounded in the belief that brands must be sustainable and monitored with sound communication strategies and control structures to really last the distance. The four-stage process will Define, Align, Implement then Sustain your brand, resulting in:
Established in 1989, DAIS is the leading Australian brand consultancy behind many successful local, national, and international brands across a diverse range of industries. Their core capability is brand strategy, offering a complete solution that will energize, inspire and elevate your brand. Our core capability is brand strategy and through our suite of services across brand, strategy, digital and marketing we offer a complete solution that will energise, inspire and elevate your brand. Our Approach Branding is a process, not a product. We take our clients through our 35+ year proven brand methodology that embodies both educational and empowering process. We are passionate about brand and the value of building a brand as an asset that will deliver a return on investment. Our process is grounded in the belief that brands must be sustainable and monitored with sound communication strategies and control structures to really last the distance. The four-stage process will Define, Align, Implement then Sustain your brand, resulting in:
Established in 1989, DAIS is the leading Australian brand consultancy behind many successful local, national, and international brands across a diverse range of industries. Their core capability is brand strategy, offering a complete solution that will energize, inspire and elevate your brand. Our core capability is brand strategy and through our suite of services across brand, strategy, digital and marketing we offer a complete solution that will energise, inspire and elevate your brand. Our Approach Branding is a process, not a product. We take our clients through our 35+ year proven brand methodology that embodies both educational and empowering process. We are passionate about brand and the value of building a brand as an asset that will deliver a return on investment. Our process is grounded in the belief that brands must be sustainable and monitored with sound communication strategies and control structures to really last the distance. The four-stage process will Define, Align, Implement then Sustain your brand, resulting in:
Portfolio
Read full case study here Acacia Connections needed to clarify their brand architecture across a multi-brand portfolio to align with business strategy. As well as to evolve existing brand identity to build on equity and leverage for future growth.ObjectivesClarify brand portfolio architecture to align with business strategyEvolve existing brand identity to build on equity and leverage for future growthSimplify and organise the group eco-system into segments and solution streamsEstablish brand structures and positioning to allow for future expansion Implementation of the new brand ecosystem has resulted in every individual within and associated with Acacia Connections having a clear understanding of the brands and their relationships. Additionally, Acacia Connections can now succinctly communicate the different brand value propositions to multiple stakeholder groups. Therefore, Acacia Connections is structured for future growth and expansion.
See full case study here Apollo approached DAIS as an established company recently listed on ASX and experiencing rapid growth and global brand acquisitions. However, they had a lack of structure and convention across their brand portfolio which was creating disparate internal cultures. ObjectivesDevelop strategic structures and frameworks to reflect the business strategy and enable Apollo to lead its diverse brand portfolio with clarity and consistency, both internally and externallyStrengthen, evolve and protect brand identities, positioning and languageCreate a layered messaging framework by stakeholder profileDefine internal brand culture and develop tools to unite and inspire global employee basis Management and staff from all areas of the business now have a clear understanding of how the brand is represented and what it stands for. In turn, this is driving consistency and building a stronger brand identity with customers, suppliers, stakeholders and industry. With clear strategies in place for integrating new brands into the Apollo family, and a strong intellectual property framework to protect its brand assets, Apollo is well placed to take advantage of future global growth opportunities.
Read full case study hereDefine a new brand identity for an existing Granite Belt vineyard to give life and personality to the business while also creating impact on the shelf. The existing vineyard was named Balancing Rock after a unique granite rock formation on the property. So, we felt it was important to continue to use this distinctive rock to create a sense of place and destination. What had been missing from the brand story, however, was heart or emotion. ObjectivesDevelop an engaging and impactful new brand identityCreate a new positioning that can encompass future accommodation and eventsCraft a compelling brand story which honours our philosophy, legacy and unique location Within weeks, Balancing Heart came to life as we worked with the enthusiastic owners to launch the new brand. Specifically, this included an engaging website, impactful graphics for their social site, signage and a suite of brochureware and collateral. There’s also a giant Balancing Heart bottle at the gate of the vineyard!The relaunch has been a resounding success, with the vineyard busy with tastings at their new Cellar Door, showing at festivals and launching new wines. Also, there are exciting plans in place for a range of new varietials and blends. Specifically to take advantage of the unique soil profile, cool climate and abundant sunshine to craft a new generation of wines for Balancing Heart.
Read full case study hereCoscer Partners is a financial advisory business that was established in Ingham in 1979. The business acquired three other financial services brands across Queensland to grow its brand portfolio. With four different brands and a vision for growth, clarity of the brand structure and positioning was required; as well as a brand story and personality that would communicate and bring to life their unique philosophy and value offering. DAIS worked with the team to develop a resolved brand strategy and identity that would align with the business strategy.ObjectivesDesign a brand architecture to reflect business growth objectives while creating clarity internally and externally.Create an energetic and passionate new brand and identity that embodies the visionary nature of the business.Develop a relevant brand story which demonstrates the value the organisation brings beyond the transactional.Dynamically reframe the perception of traditional accountants to cut through a cluttered market.Overall, Cosca’s new brand strategy brings clarity, energy and new focus to the business. Now that Cosca has one central brand and a vibrant brand identity, they are ready to grow their business.
Reviews ( 14 )
Overall rating
14 Reviews
Expertise
Accuracy of Cost Estimates
Value for Money
Communication
Accuracy of Timeline
Published: September 23, 2022
The Project
Web Development
Completed
Sep 2021 - Sep 2022
25000-50000 USD
Founder
Real estate
2 - 9 employees
Overall rating
Expertise
5Accuracy of Cost Estimates
4Communication & Responsiveness
5Accuracy of Timeline
4Value for Money
4Willingness to Refer
Summary
Working with DAIS was a positive experience overall. They helped us increase brand advocacy and conversion rate among our target audience, showcasing their expertise in brand strategy and website development.
Project Description
I discovered DAIS through an online search and chose them over others due to their great culture fit and expertise in brand strategy. They assigned a team of 2-5 employees to help us achieve our business objectives through the execution of a brand creation and the development of a top-notch website.
Pros
DAIS demonstrated a sophisticated understanding of our brand and provided excellent client service. Their project management was impressive, delivering all tasks swiftly and on time. Virtual meetings were our primary form of communication.
Cons
We could have communicated clearer when providing Dais with creative freedom to explore different pathways. Occasionally, external parties’ project management abilities impacted our collaboration.
Switched from another provider?
yes
Considered other providers?
yes
Published: March 7, 2022
The Project
Branding
Completed
May 2020 - Feb 2022
Head of Marketing
Manufacturing
10 - 49 employees
Overall rating
Expertise
5Accuracy of Cost Estimates
4Communication & Responsiveness
5Accuracy of Timeline
5Value for Money
4Willingness to Refer
Summary
Working with DAIS was a game-changer for our louvre manufacturing company. Thanks to their expertise, we were able to clearly define our USP, elevate our brand identity, and develop a consistent brand messaging strategy that aligned perfectly with our business growth objectives.
Project Description
I discovered DAIS through an online search and decided to work with them because of their high ratings and alignment with my company’s values. They assigned 2-5 employees to the project, focusing on brand strategy development, stakeholder liaison and research, brand assets summary, and style guide creation. The communication matrix they provided was instrumental in aligning our brand with our business growth goals.
Pros
DAIS excels at what they do, running their projects like clockwork with a deep understanding of their craft. Their project management is exceptional, with a dedicated key contact overseeing the process and ensuring smooth project delivery.
Cons
One area for improvement could be providing more detailed project programs upfront to better outline how the project will unfold.
Switched from another provider?
yes
Considered other providers?
yes
Published: November 17, 2021
The Project
Branding
Completed
May 2021 - Nov 2021
25000-50000 USD
CEO
Confidential
10 - 49 employees
Overall rating
Expertise
5Accuracy of Cost Estimates
4Communication & Responsiveness
5Accuracy of Timeline
5Value for Money
4Willingness to Refer
Summary
Working with this vendor on our rebranding and design project was a truly rewarding experience. Their commitment to understanding our brand and organization, coupled with their exceptional communication and attention to detail, resulted in a successful project that exceeded our expectations. I highly recommend their services.
Project Description
I selected this vendor after considering various options and based on their past work with us. They took the time to deeply understand our organization, conducted thorough research on our industry and competitors, and consulted with us at every stage to ensure they captured our story accurately. Their team, including directors Jack and Jodie, account manager Mataya, and other staff members, managed the project seamlessly from start to finish.
Pros
Their exceptional communication and attention to detail set them apart. They made us feel like valued partners in the process and consistently exceeded our expectations. Their ability to truly grasp our brand, organization, and goals was impressive.
Cons
I have no complaints or areas for improvement to mention. They delivered everything we wanted and more, exceeding our expectations at every turn.
Switched from another provider?
yes
Considered other providers?
yes
Published: September 15, 2021
The Project
Branding
Completed
Aug 2020 - Sep 2021
25000-50000 USD
Marketing Director
Financial services
50 - 249 employees
Overall rating
Expertise
5Accuracy of Cost Estimates
5Communication & Responsiveness
5Accuracy of Timeline
5Value for Money
5Willingness to Refer
Summary
Working with DAIS | Identity & Ideas, Inc. was a game-changer for our risk management firm. Their strategic insights, creative solutions, and unwavering dedication to our project resulted in a branding strategy that not only resonated with our target market but also unified our internal team. We are incredibly grateful for their partnership and the positive impact they have had on our business.
Project Description
Our collaboration with DAIS | Identity & Ideas, Inc. involved a comprehensive analysis of our market position and brand assets. Through extensive research and interviews with our leadership team, they presented us with multiple innovative solutions to redefine our brand and messaging. Their team’s dedication to understanding our business challenges and opportunities resulted in a transformative branding strategy that will shape our future direction.
Pros
The in-depth understanding of our business and brand assets exhibited by DAIS | Identity & Ideas’ team was truly impressive. Their personalized approach and commitment to delivering tailored solutions made us feel like they were an extension of our own team. The clear communication, timely updates, and flexibility in accommodating our timelines were also commendable.
Cons
It’s challenging to pinpoint any areas for improvement as our experience with DAIS | Identity & Ideas was consistently excellent from start to finish. We were thoroughly satisfied with their services and wouldn’t hesitate to recommend them.
Switched from another provider?
yes
Considered other providers?
yes
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