Read full case study here Acacia Connections needed to clarify their brand architecture across a multi-brand portfolio to align with business strategy. As well as to evolve existing brand identity to build on equity and leverage for future growth.ObjectivesClarify brand portfolio architecture to align with business strategyEvolve existing brand identity to build on equity and leverage for future growthSimplify and organise the group eco-system into segments and solution streamsEstablish brand structures and positioning to allow for future expansion  Implementation of the new brand ecosystem has resulted in every individual within and associated with Acacia Connections having a clear understanding of the brands and their relationships. Additionally, Acacia Connections can now succinctly communicate the different brand value propositions to multiple stakeholder groups. Therefore, Acacia Connections is structured for future growth and expansion.

See full case study here Apollo approached DAIS as an established company recently listed on ASX and experiencing rapid growth and global brand acquisitions. However, they had a lack of structure and convention across their brand portfolio which was creating disparate internal cultures. ObjectivesDevelop strategic structures and frameworks to reflect the business strategy and enable Apollo to lead its diverse brand portfolio with clarity and consistency, both internally and externallyStrengthen, evolve and protect brand identities, positioning and languageCreate a layered messaging framework by stakeholder profileDefine internal brand culture and develop tools to unite and inspire global employee basis Management and staff from all areas of the business now have a clear understanding of how the brand is represented and what it stands for. In turn, this is driving consistency and building a stronger brand identity with customers, suppliers, stakeholders and industry. With clear strategies in place for integrating new brands into the Apollo family, and a strong intellectual property framework to protect its brand assets, Apollo is well placed to take advantage of future global growth opportunities.

Read full case study hereCoscer Partners is a financial advisory business that was established in Ingham in 1979. The business acquired three other financial services brands across Queensland to grow its brand portfolio. With four different brands and a vision for growth, clarity of the brand structure and positioning was required; as well as a brand story and personality that would communicate and bring to life their unique philosophy and value offering. DAIS worked with the team to develop a resolved brand strategy and identity that would align with the business strategy.ObjectivesDesign a brand architecture to reflect business growth objectives while creating clarity internally and externally.Create an energetic and passionate new brand and identity that embodies the visionary nature of the business.Develop a relevant brand story which demonstrates the value the organisation brings beyond the transactional.Dynamically reframe the perception of traditional accountants to cut through a cluttered market.Overall, Cosca’s new brand strategy brings clarity, energy and new focus to the business. Now that Cosca has one central brand and a vibrant brand identity, they are ready to grow their business.