Coinband

Step 1: Paid AdsAs Paid Ads tools, we chose 2 platforms:Google AdsFacebook AdsThe key difficulty was getting through moderation, as the exchanger does not have a license. As a solution, we used a mini-landing that took us to the registration page of the exchange.Step 2. Influencer marketingAs a promotional tactic, we chose the format of YouTube reviews, which describe the exchange’s functions and features for traders, and gave a promo code to receive 5 USDT for passing KYC on the exchange.Step 3. PRAs a promotion tactic, we decided to talk about unique technical analysis tools for traders on the exchange, and at the end of the publication mention a reward of 5 USDT for passing KYC on the exchange.These publications were reposted in the project’s community, and we also launched remarketing (paid ads) for these publications. Results   Goal Result🎮 Exchange users (passed KYC) +1.000 +1.088💰 Token Holders (exchange token) +300 +226

GoalsAttract new wallet usersIncrease brand awarenessMarketing strategyThe goal was to increase the number of crypto wallet downloads despite the ban on crypto advertising on Google. Our client introduced a multi-currency cryptocurrency wallet that was difficult to promote for two main reasons:It was difficult to create advertising texts for the wallet without using phrases like “crypto wallet”, and it was also ineffective.There was high competition in stores, and the wallets’ functionality was similar.We solved this problem by using a combination of ASO (App Store Optimization) and Facebook Ads + Google Ads (with masking).ASO (App Store Optimization) solutionWe analyzed competing wallets in the App Store and Google Play. Next, we collected semantic kernels (organized sets of keywords and phrases to attract traffic). We also prepared metadata and determined the percentage of unbranded traffic for each query (keyword phrase).In addition, we launched a SERM campaign (Search Engine Reputation Management). Facebook Ads + Google AdsA comparative analysis of previous campaigns showed that one lead from Facebook cost the client an average of $8. However, in order to successfully execute the scaling plan, we needed to get leads for half the price - $4 or less. So, we had to look for an additional platform.Next, we prepared a list of the main advantages and “killer features” of the wallet, such as free crypto transfers within the network, exchange at a transparent fixed rate, invoices, etc. Based on this list, we created 5 variants of offers and creatives for each site.We launched paid search advertising on the site using the AppsFlyer Onelink service. It allows you to create a deep link that leads directly to the application installation. In addition, OneLink allows you to correctly track conversions from each advertising channel.The resultASO: 2336 INSTALLSPPC: 3011 INSTALLATIONS FOR AN ADVERTISING BUDGET OF $5450

About projectPrimeXBT is an award-winning cryptocurrency trading platform that allows you to trade global markets including Crypto, Commodities, Indices, and Forex.GoalsAttracting new users. Increase of deposits on the exchange. Increase of exchange awareness.Marketing strategyAs a promotion strategy, we chose to hold a Web panel with invited Influencers. Web panel is an online conference between Influencers and the project, where there is a presentation of the product, a contest, an offer to use the exchangeSolutions1. Searching for Influencers. We pitched 50+ KOLs from the Web3.0 theme, resulting in the selection of 15 Influencers to promote the project and the upcoming web panel for 2 weeks. We also invited 10 endorsements from the exchange side. A total of 100+ posts were published during the promotion period. 2. Offer. At the end of the online conference were the announcement of a new instrument for technical analysis (the first on the market) and an offer for registration and use of the exchanger.3. After party. After the web panel, there was a series of posts from Influencers with the air recording and promotion of the offer for registration on the exchange. It allowed getting +40% of all registrations.Result12.000 NEW USERS$1,340,000+ DEPOSITS89.000 SOCIAL MEDIA GROWTH

Step 1. Preparing for the launchAt this stage, a marketing strategy was formed, which was to aggressively attract new audiences, through Influencer marketing and competition:15 KOLs, from the CIS, were selected for Influencer marketing, with whom there were statistically good results in previous placements.The conditions of the contest included 5 different tasks: from subscribing to social networks and the project’s community to inviting friends through a referral link and taking a quiz about the project.Step 2. Conducting a competitionThe promotion of the competition was based on Influencer marketing, where, as a format of cooperation with KOLs, we gave each of them a referral link to bring in their audience and by which we could monitor the effectiveness of each of them.There was a different KPI for each blogger, which was attached to their promotion reward. Thus, over the 14 days of the competition, ~70 posts were posted from the 15 selected KOLs.Step 3. Audience warm-upCompetition is a great tool to attract an audience to a project quickly and cheaply, but the reality is that the quality and engagement of such an audience leave a lot to be desired.To do this, it is worth paying a lot of attention to the content on social media and the project’s community.Taken together, this increased the ERR metric, % from 15% to 27% (taking into account that community size increased x3).Step 4. Conversion to userAfter going through steps 2 and 3, we get a warmed-up and engaged audience who lacks the final trigger to make a decision. Usually, this trigger should trigger a desire to perform the targeted action ‘here and now’. In our case, these triggers were the 2 competitions that followed one after the other:Drawing of tokens among those who run the most races in a week;Buying 2 NFTs and getting a free bike for the game.