Step 1: Paid AdsAs Paid Ads tools, we chose 2 platforms:Google AdsFacebook AdsThe key difficulty was getting through moderation, as the exchanger does not have a license. As a solution, we used a mini-landing that took us to the registration page of the exchange.Step 2. Influencer marketingAs a promotional tactic, we chose the format of YouTube reviews, which describe the exchange’s functions and features for traders, and gave a promo code to receive 5 USDT for passing KYC on the exchange.Step 3. PRAs a promotion tactic, we decided to talk about unique technical analysis tools for traders on the exchange, and at the end of the publication mention a reward of 5 USDT for passing KYC on the exchange.These publications were reposted in the project’s community, and we also launched remarketing (paid ads) for these publications. Results   Goal Result🎮 Exchange users (passed KYC) +1.000 +1.088💰 Token Holders (exchange token) +300 +226

About projectPrimeXBT is an award-winning cryptocurrency trading platform that allows you to trade global markets including Crypto, Commodities, Indices, and Forex.GoalsAttracting new users. Increase of deposits on the exchange. Increase of exchange awareness.Marketing strategyAs a promotion strategy, we chose to hold a Web panel with invited Influencers. Web panel is an online conference between Influencers and the project, where there is a presentation of the product, a contest, an offer to use the exchangeSolutions1. Searching for Influencers. We pitched 50+ KOLs from the Web3.0 theme, resulting in the selection of 15 Influencers to promote the project and the upcoming web panel for 2 weeks. We also invited 10 endorsements from the exchange side. A total of 100+ posts were published during the promotion period. 2. Offer. At the end of the online conference were the announcement of a new instrument for technical analysis (the first on the market) and an offer for registration and use of the exchanger.3. After party. After the web panel, there was a series of posts from Influencers with the air recording and promotion of the offer for registration on the exchange. It allowed getting +40% of all registrations.Result12.000 NEW USERS$1,340,000+ DEPOSITS89.000 SOCIAL MEDIA GROWTH

Step 1. Preparing for the launchAt this stage, a marketing strategy was formed, which was to aggressively attract new audiences, through Influencer marketing and competition:15 KOLs, from the CIS, were selected for Influencer marketing, with whom there were statistically good results in previous placements.The conditions of the contest included 5 different tasks: from subscribing to social networks and the project’s community to inviting friends through a referral link and taking a quiz about the project.Step 2. Conducting a competitionThe promotion of the competition was based on Influencer marketing, where, as a format of cooperation with KOLs, we gave each of them a referral link to bring in their audience and by which we could monitor the effectiveness of each of them.There was a different KPI for each blogger, which was attached to their promotion reward. Thus, over the 14 days of the competition, ~70 posts were posted from the 15 selected KOLs.Step 3. Audience warm-upCompetition is a great tool to attract an audience to a project quickly and cheaply, but the reality is that the quality and engagement of such an audience leave a lot to be desired.To do this, it is worth paying a lot of attention to the content on social media and the project’s community.Taken together, this increased the ERR metric, % from 15% to 27% (taking into account that community size increased x3).Step 4. Conversion to userAfter going through steps 2 and 3, we get a warmed-up and engaged audience who lacks the final trigger to make a decision. Usually, this trigger should trigger a desire to perform the targeted action ‘here and now’. In our case, these triggers were the 2 competitions that followed one after the other:Drawing of tokens among those who run the most races in a week;Buying 2 NFTs and getting a free bike for the game.