Capsule

Our collaboration with Capsule involved a comprehensive three-phase project to enhance our company’s brand image. Beginning with engaging our employees to strengthen our brand, Capsule delivered a detailed report. Subsequently, they conducted interviews with our customers and external stakeholders to consolidate the insights from the first phase, resulting in another insightful report. Finally, Capsule provided us with an action plan to guide us through future brand developments and acquisitions, complete with specific action steps and recommendations.

The team at Capsule was dependable, collaborative, and well-organized. They demonstrated expertise in simplifying complex problems, making the project approach clear and effective. Communication through various channels, including email, phone, video calls, and in-person meetings, was seamless and efficient.

We were fully satisfied with Capsule’s performance on the project, and thus, we have no specific areas for improvement to mention. Their professionalism and expertise were evident throughout our engagement.

Our collaboration with Capsule involved a comprehensive process to create a new brand identity and style guide for our flooring retailer. They provided strategic naming options and design concepts, incorporating customer feedback and Board input to ultimately guide our rebranding decisions.

Capsule’s grasp on naming strategy and research approach was impressive, with a designer who also possessed strong analytical skills. Their customer-centric process and ability to simplify complex concepts for the entire team, including the CEO, was truly unique.

There were no significant areas for improvement noted during our collaboration with Capsule. Despite facing challenges with our Board, they maintained a positive attitude and provided the necessary research to support our recommended brand path.

My collaboration with Capsule encompassed a complete transformation of our brand and product design. They played a pivotal role in shaping our company’s image and identity, from developing our name and messaging to designing our product shapes and packaging. Capsule also facilitated our digital marketing efforts, engaging with influencers on social media and organizing virtual events to promote our business. Their involvement extended to market research, creating engagement forums, and supporting our participation in industry events. Overall, Capsule’s contribution was instrumental in elevating our brand and reaching our target audience.

Capsule’s involvement enabled us to transition from concept to a fully operational business within a relatively short timeframe of 21 months. Their team’s communication, performance, and understanding of our goals were exceptional. Their curiosity and dedication to understanding our products and market niche were particularly impressive, as they went above and beyond to familiarize themselves with our offerings. Moreover, their relationship-building skills and collaborative approach made it feel like they were an extension of our own team.

One area for improvement could be a quicker grasp of our pain points and challenges. While Capsule eventually understood our concerns, it took some time and numerous discussions to address them effectively.

I first encountered Capsule through a captivating presentation on branding by Aaron Keller at our 2012 National Seminar. This led to a deep collaboration with Capsule, where we embarked on a journey to redefine our logo, messaging, and web design. The process involved a series of insightful discovery meetings, followed by a meticulous plan presentation aligned with our company’s goals. Working closely with a dedicated team of six professionals, including key designers and messaging experts, we navigated through the stages of website design, messaging refinement, and successful branding launch to our franchise owners.

Capsule’s design and branding work received high praise, leading to positive feedback on our revamped branding. Their team’s flexibility, open communication, and willingness to incorporate feedback were commendable. The combination of top-notch industry skills and a personable approach ensured a fruitful partnership.

While the outcome was successful, there were no specific areas for improvement highlighted. Capsule’s thoughtful process and attention to detail were evident throughout the project.