Tyson Foods was developing a brand new health and wellness initiative custom built to serve a growingly diverse workforce and their families. Before they could open the doors to these health centers, however, Tyson needed a brand that could represent the revolutionary benefit this care system could bring to its visitors’ work and wellbeing. Capsule was engaged to deliver a full brand build that could communicate the total, holistic health resource of this new offering and neatly fit within the Tyson Foods brand hierarchy, while also being able to shine bright when standing on its own.

https://capsule.us/work/coremarkWith a former alias of Discount Steel being represented by a faceless caricature hefting a plethora of pipes, the industrial metals company run by spouses, John and Diane Dormanen had long known they had outgrown their brand. Once just a small distributor of affordable, repurposed steel parts, the company has grown into a nationally recognized steel retailer and distributor of premium quality metals and comprehensive services that meet needs for anything from a homeowner’s weekend project to complex building construction materials for Fortune 500 customers like Tesla and Lockheed Martin. This gradual company evolution brought the Discount Steel team to Capsule, tasking us with better representing the resulting business and respected culture of professionalism, compassion and high caliber experience Discount Steel had built and been providing for decades.

https://capsule.us/work/hydro-flaskHydro Flask is the go-to container for all beverage types and temperatures. Known for its vibrant colors and sleek designs, Hydro Flask came to Capsule seeking an updated packaging design and a new naming system that would help their products continue to stand out.