BEXBRANDS

Back to the Roots is on a mission to help every family and kid experience the magic & wonder of growing their own food. To do that, we’re helping them build an organic garden brand for a new generation — easy & fun grow kits, soil, seeds, starter planters … basically everything needed to build any garden in any space.We developed a friendly logo, vibrant packaging that draws you in & copywriting that makes it easy for the consumer to understand what the products are and what makes them better.We’ve been proud partners of Back to the Roots since 2016 & have seen incredible growth. They’ve gotten into Target, Walmart, Lowes and HEB in addition to existing retailers The Home Depot, Amazon & Whole Foods. On May 7, 2021, they were featured on a segment of “The Today Show” creating a windfall of sales, making their Mushroom Kit the #1 selling product across all categories on Amazon.DELIVERABLESStrategy, Brand Identity, Copywriting, Packaging Design, Collateral Design

Barnana Founder & CEO Caue Suplicy used to snack on dehydrated bananas as a child in Brazil, so he started Barnana with Banana bites using upcycled bananas and has extended the company offerings to all things snacking using bananas and plantains as the hero ingredients. The snacks are delicious, different and generally healthier than your typical snacks. To show the unique qualities of the product and the brand’s personality, we hired Speto, a Brazilian street artist whose work was vibrant & playful, but never felt child-like.Per client request, we kept the logotype as is, but threw it on an angle and asked Speto to create a banana-loving primate to swing from it, providing a visual more in-line with the energy of the illustrations. Banana leaves and ingredient cues were drawn to maintain recognizability from past packaging iterations.DELIVERABLESPackaging Design, Copywriting, Photography, Art DirectionRECOGNITION2021 Packaging of the World2020 Creatibity International Awards 50th Print2020 GDUSA American Graphic Design Awards2020 Graphis Packaging Design Awards, Bronze

Bumble Bee Seafoods has been around since 1899 and over it’s lifespan has made minor changes along the way. With a recent surge of other shelf-stable seafood brands, they needed to make slightly more drastic changes to engage new customers, who are interested in sustainable seafoods with more adventurous flavors in convenient formats.For the cans, modifications were minimal and pouch packaging changes were more dramatic, but you can see there’s a clear thread of ownable & recognizable brand elements that ties it all together.Bumble Bee wanted to make sure they didn’t lose their loyal customers who account for a large percentage of their business, buying canned tuna on a regular basis. We retired their bee character, Horatio and replaced him with a lighthouse, symbolizing Bumble Bee as a beacon for it’s sustainable, delicious seafood offerings. The bold type and strong colors help support this communication.DELIVERABLESBrand Identity, Packaging Design, Copywriting, Photography, Art DirectionRECOGNITION2021 GDUSA American Package Design Award2020 NOSH Best New Package Re-Design2020 Creativity International Awards 50th Print & Packaging Design Awards, Silver2020 Graphis Packaging Design Awards, Bronze2020 Packaging of the World

Chameleon Cold-Brew Coffee is a fairly new company with roots that run deep in the heart of Austin, Texas. While the existing brand was doing quite well, the category itself was growing rapidly and competitors were gaining ground. Chameleon needed a brand evolution to better articulate the things that make it great — better beans, roasted to perfection and brewed low and slow with Hill Country, limestone-rich water. Drawing inspiration from the Austin streets, we began with fonts that mirrored the not-so-serious, bold and brawny fonts, added mosaic pattern that was more hand done and imperfect than the original, and streamed copy to have that same bold, fun, purposeful tone. Coffee Made for Makers becomes a rally cry for this brand providing the fuel to make things happen!RECOGNITION2017 GDUSA American Package Design Award2017 Graphis Design Annual, Silver2017 Penta Awards, Bronze2016 Creativity International Awards 49th Print & Packaging Design Awards, Silver2016 Packaging of the World