Back to the Roots is on a mission to help every family and kid experience the magic & wonder of growing their own food. To do that, we’re helping them build an organic garden brand for a new generation — easy & fun grow kits, soil, seeds, starter planters … basically everything needed to build any garden in any space.We developed a friendly logo, vibrant packaging that draws you in & copywriting that makes it easy for the consumer to understand what the products are and what makes them better.We’ve been proud partners of Back to the Roots since 2016 & have seen incredible growth. They’ve gotten into Target, Walmart, Lowes and HEB in addition to existing retailers The Home Depot, Amazon & Whole Foods. On May 7, 2021, they were featured on a segment of “The Today Show” creating a windfall of sales, making their Mushroom Kit the #1 selling product across all categories on Amazon.DELIVERABLESStrategy, Brand Identity, Copywriting, Packaging Design, Collateral Design

Bumble Bee Seafoods has been around since 1899 and over it’s lifespan has made minor changes along the way. With a recent surge of other shelf-stable seafood brands, they needed to make slightly more drastic changes to engage new customers, who are interested in sustainable seafoods with more adventurous flavors in convenient formats.For the cans, modifications were minimal and pouch packaging changes were more dramatic, but you can see there’s a clear thread of ownable & recognizable brand elements that ties it all together.Bumble Bee wanted to make sure they didn’t lose their loyal customers who account for a large percentage of their business, buying canned tuna on a regular basis. We retired their bee character, Horatio and replaced him with a lighthouse, symbolizing Bumble Bee as a beacon for it’s sustainable, delicious seafood offerings. The bold type and strong colors help support this communication.DELIVERABLESBrand Identity, Packaging Design, Copywriting, Photography, Art DirectionRECOGNITION2021 GDUSA American Package Design Award2020 NOSH Best New Package Re-Design2020 Creativity International Awards 50th Print & Packaging Design Awards, Silver2020 Graphis Packaging Design Awards, Bronze2020 Packaging of the World

Chameleon Cold-Brew Coffee is a fairly new company with roots that run deep in the heart of Austin, Texas. While the existing brand was doing quite well, the category itself was growing rapidly and competitors were gaining ground. Chameleon needed a brand evolution to better articulate the things that make it great — better beans, roasted to perfection and brewed low and slow with Hill Country, limestone-rich water. Drawing inspiration from the Austin streets, we began with fonts that mirrored the not-so-serious, bold and brawny fonts, added mosaic pattern that was more hand done and imperfect than the original, and streamed copy to have that same bold, fun, purposeful tone. Coffee Made for Makers becomes a rally cry for this brand providing the fuel to make things happen!RECOGNITION2017 GDUSA American Package Design Award2017 Graphis Design Annual, Silver2017 Penta Awards, Bronze2016 Creativity International Awards 49th Print & Packaging Design Awards, Silver2016 Packaging of the World