Behind the Work Agency Logo

Behind the Work

About the company

Wilmette, IL
Founded: 2019
10+ Empl.

Attract , Retain , and Grow Your Client Through Digital Transformation and Marketing Services. Our Full Consulting and Marketing Services include:

Attract , Retain , and Grow Your Client Through Digital Transformation and Marketing Services. Our Full Consulting and Marketing Services include:

Attract , Retain , and Grow Your Client Through Digital Transformation and Marketing Services. Our Full Consulting and Marketing Services include:

Contact Behind the Work

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Services

Marketing StrategyContent MarketingCRM Consulting and SIDemand Generation Marketing

Industries

EducationManufacturingBusiness services

Portfolio

Agency | White Label Solution

<-- Watch the Video To learn more about this case studio or about our services visit BehindtheWork.com

B2B Professional Services | Leads, Leads + Lead

Key Results+386% Increase in Qualified LeadsClient Testimonial “When I started working with them, we asked for three things: leads, leads, and more leads! They delivered on all fronts.” - Kevin Morrissey, Acquirent The ChallengeOur two main goals centered around generating new prospects, and ensuring those prospects are qualified. When CEO Joe Flanagan approached 120/80 for assistance with his company’s marketing goals, he told us he had three objectives in mind: “leads, leads, and more leads.”Acquirent had outsourced their marketing to companies in the past with mixed results – many of these had overpromised on their services, or used measurements that were difficult to understand in terms of value.120/80 recognized that Hubspot Marketing Hub would be the perfect software option for Acquirent, thanks to seamless integration tools and tools that helped deliver results in a way that could be easily communicated to the client.Marketing GoalsGenerate at least 150 leads per monthIncrease opportunity to lead rate by 20%Integrate tech stacks into a clean user interface.Set up workflows and automation through LinkedIn and EmailsUtilize PPC to target new prospective leadsSEO Optimization delivered through weekly blogs and content syndicationThe OutcomeWithin three months Acquirent’s pipeline was full and they saw 386% growth in qualified leads and were already discussing hiring another Sales Rep to take advantage of their pipeline.

eCommerce | 637% in New Users

Please Watch Video and Visit our Website For More Information.

eCommerce | Large Distribution

<-- Watch the Video To learn more about this case studio or about our services visit BehindtheWork.com

Reviews ( 27 )

Overall rating

4.85

27 Reviews

Expertise

4.85

Accuracy of Cost Estimates

4.89

Value for Money

4.89

Communication

4.85

Accuracy of Timeline

4.89

Innovative CRM Transformation for Consulting Firm

Published: December 28, 2022

The Project

Completed

Apr 2021 - Dec 2022

25000-50000 USD

anonymous

Anonymous

Business Operations Manager

Confidential

2 - 9 employees

Overall rating

5

Expertise

5

Accuracy of Cost Estimates

5

Communication & Responsiveness

5

Accuracy of Timeline

5

Value for Money

5

Willingness to Refer

10/10

Summary

Although the CRM system has not been launched yet, I highly recommend Behind the Work for their attentive and accommodating approach. The workshops and sessions were invaluable to my business, and their quick response to queries ensured a productive collaboration.

Project Description

I engaged Behind the Work (formerly 120/80) for a cutting-edge CRM project. They guided me through workshops to understand the capabilities of the system and provided personalized sessions to implement key features. The collaboration was seamless and efficient, thanks to their expert guidance.

Pros

I was impressed by the team’s intelligence and communication skills. They were always available to answer any questions and provided quick responses, ensuring a fast turnaround on tasks. Seth, in particular, was a pleasure to work with and made the process smooth and easy.

Cons

I honestly cannot think of any areas for improvement at this time. The team delivered exceptional service and met all of my expectations throughout the project.

Switched from another provider?

yes

Considered other providers?

yes

Revolutionizing Digital Marketing Strategies for a Web Design & Development Firm

Published: December 13, 2022

The Project

Search Engine Optimization

Completed

Nov 2021 - Nov 2022

25000-50000 USD

anonymous

Anonymous

Owner

Advertising & marketing

2 - 9 employees

Overall rating

5

Expertise

5

Accuracy of Cost Estimates

5

Communication & Responsiveness

5

Accuracy of Timeline

5

Value for Money

5

Willingness to Refer

10/10

Summary

Working with Behind the Work (formerly 120/80) has been a great experience for us. Their expertise and dedication have significantly contributed to our success in the market. We highly recommend their services to any company looking to enhance their digital marketing strategies.

Project Description

Our partnership with Behind the Work (formerly 120/80) has been a game-changer for our digital marketing efforts. They have provided invaluable insights and guidance in optimizing our SEO & PPC strategies, helping us stay ahead in a competitive market.

Pros

Their team is responsive, clear, and straightforward in their communication. They focus on delivering results and cutting through the noise to drive success. The personalized approach and practical solutions they offer are truly impressive.

Cons

It’s hard to pinpoint any areas for improvement as they have the right personality and professionalism for advertising and marketing. They have exceeded our expectations in delivering quality products and services.

Switched from another provider?

yes

Considered other providers?

yes

Revolutionizing Marketing Strategies for Academic Institutions

Published: July 10, 2020

The Project

Completed

Jan 2019 - Jun 2020

anonymous

Anonymous

Director

Education

2 - 9 employees

Overall rating

5

Expertise

5

Accuracy of Cost Estimates

5

Communication & Responsiveness

5

Accuracy of Timeline

5

Value for Money

5

Willingness to Refer

10/10

Summary

Working with Behind the Work was a fantastic experience. Their team provided terrific counsel and support, balancing their expertise with a collaborative approach that allowed us to co-create effective marketing strategies. We saw significant improvements in our digital and social marketing outcomes, thanks to their efforts.

Project Description

Our collaboration with Behind the Work (formerly 120/80) involved a wide range of digital marketing services including ongoing counsel, content development, creative support, web redesign input, and more. Their team worked closely with us to enhance our digital and social marketing efforts, providing valuable expertise and support throughout the project.

Pros

Their collaborative and communicative approach fostered a positive working relationship, leading to increased social media engagement and high-quality deliverables that met our needs. They went above and beyond to ensure our satisfaction and helped us build new frameworks for effective decision-making and strategy development.

Cons

No significant areas for improvement were identified during our collaboration with Behind the Work. They were responsive to any adjustments we needed to make and consistently delivered high-quality work.

Switched from another provider?

yes

Considered other providers?

yes

Revolutionizing School Marketing Strategies

Published: June 25, 2020

The Project

Custom Software Development

Completed

Jul 2018 - Jun 2020

25000-50000 USD

anonymous

Anonymous

Director of Marketing

Education

250 - 999 employees

Overall rating

5

Expertise

5

Accuracy of Cost Estimates

5

Communication & Responsiveness

5

Accuracy of Timeline

5

Value for Money

5

Willingness to Refer

10/10

Summary

Behind the Work (formerly Beacons Point) has been instrumental in developing an inbound marketing blueprint for our school. Their expertise in HubSpot, content creation, and digital marketing has significantly contributed to the success of our ongoing campaign.

Project Description

I first met Alex from Behind the Work (formerly Beacons Point) at a HubSpot event, where he offered to help me explore how HubSpot could benefit our school. After months of coffee meetings, I entrusted them with a project, and they exceeded all expectations. Their scope of work included campaign development and management in HubSpot, ongoing strategy planning, content creation, lead generation tactics, podcast production, graphic design, and regular updates and analysis.

Pros

The depth of research conducted by Behind the Work (formerly Beacons Point) in our industry was truly impressive. They were able to effectively communicate their findings to our team, ensuring a smooth collaboration. The workflow between our team and theirs was the best we’ve experienced with any vendor.

Cons

At this time, there are no areas for improvement that I can identify.

Switched from another provider?

yes

Considered other providers?

yes

Offices

Headquarter

Wilmette, 2130 Elmwood Ave

Area served

WorldWide

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